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Job Title : Senior Media Planner
Location : NYC (Hybrid), 3 days a week
Department : Sales
Type : Full-Time, Exempt
Experience : 3-5 Years
Role Scope
Creates Media Plans based on inputs provided by the commercial team and ensures that the plan is executable. Understands supply and availability, working cross functionally with commercial, supply, and yield teams to execute media plans in a timely manner. Becomes the SME for media planning at our company.
1. Owns small or function-specific projects. Provides updates and receives input at key milestones within each project.
About our company
our company is the first and only CTV advertising platform purpose-built for performance marketers. We leverage massive data and cutting-edge science to automate and optimize TV advertising to drive business outcomes. Our solution combines media buying, optimization, measurement, and attribution in one, efficient platform. Our platform is built by industry leaders with a long history in programmatic advertising, digital media, and ad verification who have now purpose-built a CTV performance platform advertisers can trust to grow their business.
Role Summary
Join the our company team as a Media Planner who works collaboratively with our sales team to build out client proposals. Day to day, you'll work closely with our team of Account Executives (AEs) to interpret RFPs and briefs and develop comprehensive media plans that meet client objectives.
Success in this role requires a background in digital marketing with specific experience in CTV. If you're adept at aligning advertising messages with client goals, researching media trends, and determining optimal media mixes, this may be the perfect opportunity for you!
What You'll Do
Collaborate with AEs to understand RFPs / briefs and gather necessary details including budget, flight dates, target audience, KPIs, geo, historical brand info, attribution window, and overall campaign goals.Develop data-driven media plans by analyzing historical campaign performance, including inventory, audience targeting, and other key factors that have driven advertiser KPIs. Utilize this data to recommend effective media strategies, such as suggesting inventory or genres that have historically performed well for similar campaigns.Act as a liaison between AEs and the internal supply team to translate RFPs into thoughtful inventory or audience requests by addressing frequency caps, deal IDs, device types, geos, and target CPMs to ensure recommendations align with advertiser KPIs.Track subsequent campaign performance to understand the impact of targeting and inventory choices on overall campaign success and adjust future strategies accordingly.Provide input to product marketing, ensuring sales teams receive realistic and actionable information. Champion split testing to develop insights and work with product marketing to disseminate findings across different advertiser verticals.Ensure proposed campaigns align with client or company objectives.Research the current media landscape and stay updated with the latest media trendsHow We'll Define Success
Accurate and timely completion of client proposals.Set the standard for how our company media campaigns are structured to achieve customer's performance goalsDevelop proposals grounded in a deep understanding of past performance and likely future outcomes.Iterative learning from campaign analysis and testing advocacy.High alignment of media plans with client goals and company standards.Effective collaboration with AEs, AdOps / TechOps, and Optimize internal teams.Keeping media strategies innovative and up-to-date with current trends.Develop relationships with supply and key publishersYou'll Be Successful in This Role if You Have / Are
3-5 years of experience in digital marketing, preferably with an agency, vendor, or brand direct.3 years analytical experience in digital marketing analyticsProven experience in building out proposals and strategy for digital marketing initiatives.Strong understanding of CTV advertising.Excellent communication and organizational skills.Able to work effectively within deadlines.You May Also Have
Experience with programmatic advertising and ad verification.Familiarity with advanced attribution and measurement techniques.Culture and Benefits
At our company we believe people do their best work when they feel challenged and engaged by their day to day responsibilities, when they're surrounded by smart, hard working people, and when they have a healthy work life balance. Our company culture and benefits package reflects these beliefs.
Full health, dental, and vision insurance - up to 95% funded by the company for employees.Employee stock option program.Company-sponsored retirement plan with a matching contribution program.12 annual paid holidays (including 2 flexible days).Generous PTO policy (get your work done and take the time you need).A remote-first environment that allows employees flexibility to work from most places in the US.We Are...
Big Thinkers : We believe in setting audacious goals and envisioning transformative change.Radically Transparent : We value transparency in all aspects of our business. We foster a culture of open communication, honesty, and accountability.Performance-obsessed : We are passionate about achieving exceptional results. We strive for excellence in everything we do and set high standards for ourselves.Data-driven : We embrace the power of data, science, and technology as crucial drivers of our success.Trust Builders : We prioritize building and nurturing trust with our stakeholders. We understand that trust is the foundation of successful relationships and businesspartnerships. Through our actions, integrity, and commitment to delivering on promises.
Forever Students : Challenge assumptions to look for solutions. We create a safe environment for experiments and risk-taking by our customers and employees.our company is committed to building an inclusive environment for people of all backgrounds and everyone is encouraged to apply. our company is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.
Job-2943837
LI-AS1
