Director of Marketing - USA Insulation Franchise

Threshold Brands, backed by private equity, is a powerhouse multi-brand franchisor boasting over $375 million in annual system-wide sales. Our impressive portfolio of 10 brands is dedicated to enhancing homeowners’ lives. Among our standout brands are MaidPro, Men in Kilts, Pestmaster, USA Insulation, Plumbing Paramedics, Heating & Air Paramedics, Granite Garage Floors, Sir Grout, Mold Medics, and Miracle Method.

USA Insulation, a leader with over $100 million in revenue, and the market leader in home insulation services is looking for a Director of Marketing.  With a proprietary and game-changing process, USA Insulation is poised for exponential growth.  We need a marketing leader who can help our franchise owners realize that growth through local, digital, social, and offline strategies, while exposing them to cutting edge marketing technologies, will help facilitate that growth.

This is a remote role, however preference will be given to those in the Eastern and Central time zones. 

Job Responsibilities:

• Lead all marketing activities, campaigns, and outcomes
• Principal architect of brand, lead gen, and social strategies
• Consult with franchisees on developing and executing their marketing plans to help drive leads and brand awareness within their markets.
• Conducts or supports marketing onboarding and training for new franchise locations, as well as provides post-launch
• Manages a communications calendar with monthly/quarterly marketing updates and best practices
• Helps drive adoption of marketing tools and services among franchisees
• Trains locations on effective grassroots marketing programs such as local events
• Works with agencies to analyze performance of local marketing programs
• Responsible for driving brand reputation score goals
• Handles other duties as assigned, including but not limited to providing marketing support to other departments when needed, processing monthly invoices, and generating KPI reports

 Job Requirements:

• Bachelor’s degree in marketing or related field or commensurate experience.
• Minimum 7 years experience
• Marketing experience in a franchise organization
• Hands-on experience in local, digital, and offline marketing
• Home services experience a plus
• Experience managing large and small agencies
• Strong project management skills and ability to take ownership of projects and multi-task
• Strong business writing and phone skills
• Strong presentation skills
• Ability to work in a fast-paced environment and be flexible/open to change
• Organized and effective time manager
• Infrequent travel (2-4x per year)

WORKING AT THRESHOLD BRANDS and USA INSULATION

This is an exciting opportunity to work at a company that genuinely cares about its employees, franchisees, and customers! A company that believes in balance between work-life, that it is okay to have fun on the job, and that invests in its employees by providing challenging opportunities and tools to deliver excellence! If these beliefs ring true to you, we invite you to read on.

What do we do? We help entrepreneurs achieve their lifelong dream of success through business ownership. As a multi-brand franchisor, we plan to deliver multiple home services through individually owned and operated franchisee throughout the United States and Canada. We help our brands deliver superior customer service by providing a high touch National Contact Center, cutting-edge technology, fun and upbeat marketing, and business coaching that adds real value.

In a nutshell, our vision is to be a franchisee-friendly company, empowering entrepreneurs to deliver exceptional services to their communities.

What are our roots? It all began in August 2020, when our flagship franchise, MaidPro, partnered with The Riverside Company (a private equity sponsor). Since then, we’ve been moving at a rapid speed growing both organically and through acquisitions. Today, we are 10 brands strong, supporting MaidPro, Men in Kilts, Pestmaster, USA Insulation, Plumbing Paramedics, Heating & Air Paramedics, Sir Grout, Granite Garage Floors, Mold Medics and Miracle Method. Our strategy is to keep adding great-performing brands to our portfolio, so we’re not slowing down. We’re headquartered in Boston, Massachusetts, but really, we’re all over the map, with more than 400 franchise locations across North America.

COMPANY CULTURE

Who are we? We are a collection of entrepreneurs, out-of-the-box thinkers, hospitality minded innovators. We thrive in a fast-paced, high-energy environment and we are steadfastly committed to adding value to everything we do.

Who do we want on our team? We look for people who are natural learners, passionate about their careers and love to help businesses grow.

Why work here? We provide a fun place to work where people are nice, learning is continuous, individuality is respected, and your cutting-edge ideas are welcomed. At the same time, we’re straight shooters. We support each other but we also challenge each other. You will be challenged every day, but it will be the best job you ever had.

Salary : $110,000 - $120,000