B2B Marketing Coordinator

Description

Summary of Job Duties:

Our B2B Marketing Coordinator will work directly with our sales department and their customers to represent and promote our brands through deliverables by coordinating need, access, customization, delivery, and use. Their primary role will be to assist our retail customers to use brand/product-centric assets and content to help drive awareness, conversion, and loyalty. The B2B Marketing Coordinator will also engage with our customers to help develop new content and assets that improve brand presence and retailer sales.

Specific Job Duties:

• Promote active brand content/asset use to retailers
• Partner with retailers on their customer outreach programs to better position our brands
• Develop new ways to partner with retailers on co-op brand building
• Work with retailers to create custom content/assets that increase traffic to their store(s)
• Manage our co-op advertisement programs to increase brand visibility and explore new opportunities
• Alert retailers to new programs, campaigns, and content/assets to build partnerships
• Receive feedback from retailers on content/asset development to elevate the brands and their store(s)
• Translate retailer feedback, input, and insight to next steps to improve Marketing materials
• Manage content archive to ensure materials are current and active

Qualifications

Minimum Qualifications Required:

• BA in Marketing or business-related field
• 3 years of outside sales experience in a B2B environment
• Knowledge of both print and digital ad specs and file formats
• Familiarity with Salesforce

Skills and/or Training Desired:

• Motivated and target-driven with demonstrated success in sales
• Excellent selling, negotiation, and communication skills
• Ease and acumen with cold and warm calling and prospecting
• Demonstrative ability to work autonomously while managing time well
• Experience in the health and wellness industry a plus

Salary : $65,000 - $80,000