What are the responsibilities and job description for the Social Media Ads Manager position at THRESHOLD ENTERPRISES LTD?
Job Details
Description
Summary of Job Duties:
The Social Media Ads Manager is responsible for developing, implementing, and managing targeted ad campaigns across various social media platforms to maximize engagement and conversion rates. This role entails optimizing ad performance through strategic scheduling and continuous monitoring, managing Google Ads campaigns, conducting keyword research, utilizing Google Analytics for tracking and analyzing website traffic, and executing Pay-Per-Click (PPC) advertising strategies to enhance brand visibility. The ideal candidate possesses extensive experience in social media advertising, proficiency in ad management tools, and a strong educational background in marketing or a related field.
Specific Job Duties:
- Enhanced Engagement: Help develop and manage targeted ad campaigns that significantly boost user interaction across various social media platforms.
- Optimized Ad Performance: Continuously monitor and strategically schedule ads to maximize their effectiveness and conversion rates.
- Effective Google Ads Management: Conduct thorough keyword research and manage Google Ads campaigns to drive relevant traffic and conversions.
- Detailed Analytics: Utilize Google Analytics to track and analyze website traffic, providing actionable insights for improved campaign performance.
- Successful PPC Strategies: Execute Pay-Per-Click advertising strategies that enhance brand visibility and achieve high ROI.
Qualifications
Minimum Qualifications Required:
- BA in Marketing, Advertising, Business, or related field
- 3 years of professional social media marketing and platform ad management experience
- Proficiency in Google Ads and conducting keyword research
- Advanced skills in tracking and analyzing website traffic using Google Analytics
- Proven track record of growing and retaining social audiences
- Experience in executing Pay-Per-Click (PPC) advertising strategies
Skills and/or Training Desired:
- Experience in executing Pay-Per-Click (PPC) advertising strategies
- Ability to develop and manage targeted ad campaigns
- Strong analytical and strategic thinking skills
- Effective communication and teamwork abilities
Salary : $24 - $32
