Director, Brand Marketing Analytics

Director, Brand Marketing Analytics

Apply locations MN - Minneapolis United States time type Full time posted on Posted 2 Days Ago job requisition id REQ-41200. This role is responsible for leading strategic development and execution of our brand measurement and analytics initiatives. The role will collaborate cross-functionally with business leadership, marketing, sales, and product teams to deliver novel, actionable insights that optimize brand strategy, drive growth, and elevate Thrivent’s market position.

Please read the following job description thoroughly to ensure you are the right fit for this role before applying.

The ideal candidate will have a strong analytical background, proven leadership skills, and experience in delivering data-driven recommendations to enhance marketing effectiveness and brand performance.

DUTIES & RESPONSIBILITIES :

• Strategic Leadership : Lead the development of a robust analytics framework to measure brand health, campaign performance, and marketing ROI.
• Data Analysis & Insights : Leverage data to uncover key insights about consumer behavior, market trends, and competitive performance to inform brand strategies.
• Performance Measurement : Design and implement metrics, dashboards, and reporting systems that assess the effectiveness of brand marketing campaigns and initiatives.
• Collaboration : Partner with cross-functional teams including Business Strategy, Brand Marketing, Creative, Product, and Finance to align data strategies with business goals.
• Advanced Analytics : Oversee the use of tools such as predictive modeling, A / B testing, attribution analysis, and other analytical methods to enhance decision-making in media investments and optimization.
• Team Leadership : Mentor and develop a high-performing analytics team, fostering a culture of curiosity, innovation, and data-driven excellence.
• Stakeholder Communication : Present findings and actionable recommendations to senior leadership and key stakeholders to influence strategy and drive results.
• Tools & Technology : Identify and implement the latest analytics tools, technologies, and best practices to improve efficiency and data quality.
• Recruits, develops, and sustains a high-performing team while promoting a culture of shared accountability, operational excellence, and partnership across the organization.
• Models Thrivent’s leadership competencies – courage, collaboration, and commitment by demonstrating resiliency, working together to make the best decisions, and holding yourself and others accountable.
• Supports and / or develops an environment in which Thrivent employees and colleagues are focused on continuous improvement, exceptional employee engagement, and an unwavering commitment to our clients.
• This role is expected to work closely with a peer group of Directors and lead a team of individual contributors. The individual should have executive presence and large group presentation skills as this role is expected to have visibility across the enterprise and to Sr. Executives.

QUALIFICATIONS & SKILLS :

Thrivent’s long-term growth depends on attracting, rewarding, and retaining people who are committed to helping others thrive with purpose. We accomplish this by offering a wide variety of market competitive compensation programs to attract, reward, and retain top talent. The applicable salary or hourly wage range for this full-time role is $166,184.00 - $224,839.00 per year, which factors in various geographic regions. The base pay actually offered will be determined by a variety of factors including, but not limited to, location, relevant experience, skills, and knowledge, business needs, market demand, and other factors Thrivent deems important.

Thrivent is unique in our commitment to helping people to be wise with money and live balanced and generous lives. That extends to our benefits. The following benefits may be offered : various bonuses (including, for example, annual or long-term incentives); medical, dental, and vision insurance; health savings account; flexible spending account; 401k; pension; life and accidental death and dismemberment insurance; disability insurance; supplemental protection insurance; 20 days of Paid Time Off each year; Sick and Safe Time; 10 paid company holidays; Volunteer Time Off; paid parental leave; EAP; well-being benefits, and other employee benefits. Eligibility for receipt of these benefits is subject to the applicable plan / policy documents. Thrivent’s plans / policies are subject to change at any time at Thrivent’s discretion.

Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state, or federal law. This policy applies to all employees and job applicants.

Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation, please let us know by sending an email to human.resources@thrivent.com or call 800-847-4836 and request Human Resources.

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Salary : $166,184 - $224,839