Sr Public Relations Manager Job at Thrivent Financial in Minneapolis

The Sr Public Relations Manager position is responsible for building reputation with earned and owned media visibility, managing complex communication challenges and deepening engagement with prospective and existing stakeholders, such as consumers, journalists, and influencers. The Sr Public Relations Manager will ensure Thrivent’s enterprise communication strategy and brand reputation are incorporated into all public relations and social media campaigns. This role is responsible for generating and managing engagements with media outlets and thought leadership activities to help present Thrivent to clients, partners / suppliers, investors, and decision makers across the organization. The role will interact across the organization to support the brand reputation and public relations aspects of Thrivent’s communication strategies.

DUTIES & RESPONSIBILITIES :

Support the department’s strategy to enhance the organization’s reputation via public, news, and social media channels; promote Thrivent’s products, services and capabilities through interaction with journalists, speaking engagements / sponsorships, influencer campaigns and social media outlets, etc.

Collaborate with key stakeholders within the business units and with external agency partners to evaluate, plan, and implement public relations strategies and tactics aligned to the company’s strategic priorities and business objectives,

Advocate for, develop, execute and measure integrated, multi-channel communication strategies in alignment with other marketing, employee, and client communication initiatives; evaluate the effectiveness, efficiency, and scalability of reputation management activities (i.e., media results, page views, open rates, etc.) and deliver reporting or insights to internal teams and leaders as appropriate.

Key builder and contributor to the company's reputation through proactive and reactive media relations, issues / crisis management, public relations and thought leadership in collaboration with the Dir, Enterprise Reputation & Thought Leadership.

Ensure thought leadership content is maximized and leveraged appropriately to drive corporate reputation of our brand.

Partner with the Dir, Content on the development of and incorporation of Thrivent’s brand positioning for external communications as part of the content strategy and plan and ensures implementation of initiatives.

Apply public relations best practices to assist in achieving organizational change leadership objectives.

Anticipate and recognize stakeholder issues and manage the associated internal / external risks with advice and counsel and advise executives related to crisis and issue management that might have an impact on Thrivent’s reputation.

Collaborate with the Brand Creative team to ensure alignment of verbal and visual messaging in collateral, presentations, video, and other communications.

Quickly assess industry and company situations and translate them into effective, comprehensive communications that deliver Thrivent’s message and position to all pertinent audiences; proactively pitch Thrivent as a resource to external sources and provide news statements on business issues including managing, generating, and coordinating press releases for the company.

Understand and apply best practices from other divisions and work groups (and from outside the organization) to continually improve the effectiveness and efficiency of communications.

Collaborate with Enterprise Communications team to identify and engage in strategic speaking opportunities for Thrivent subject matter experts or executives; support leaders and colleagues with development of presentations and communications representing Thrivent’s point of view.

Interact with and prepare executives relating to public relations in addition to issues management, etc.

Act as company spokesperson to media on and off the record on behalf of Thrivent.

QUALIFICATIONS & SKILLS :

Required :

Bachelor’s degree in journalism, public relations, marketing or related field or equivalent work experience

Approximately 8 – 10 years of experience in corporate communications, public relations, marketing or other related field

Demonstrated leadership in developing strategic, multi-channel communication programs, and plans

Strong relationship management, interpersonal, influencing and networking skills

Well-developed writing, editing and communication management skills

Experience in change leadership and management disciplines / principles

Experience working with web-based collaboration applications, interactive media and communication tools and / or internal / external social media platforms

Experience working with internal / external communications and creative services vendors

Superior written and verbal communications skills, including visual storytelling and message simplification

Strong executive presence and interpersonal, client consultation and problem-solving skills

Demonstrated success working effectively in cross-functional, matrixed teams

Ability to think strategically, work independently, manage time and resources, organize and prioritize work across multiple projects, attend to details and work within tight deadlines

Proven agility and adaptability to changes in direction in a fast-paced working environment, including ability to flex to support priority initiatives as needed

Preferred :

Advanced knowledge of a sales distribution network (financial advisors, insurance agencies or other independent contractor roles as part of a countrywide system).

Advanced degree in mass communications, public relations or business management

Proven knowledge of the insurance and / or financial services industry considered a plus

Pay Transparency

Thrivent’s long-term growth depends on attracting, rewarding, and retaining people who are committed to helping others thrive with purpose. We accomplish this by offering a wide variety of market competitive compensation programs to attract, reward, and retain top talent. The applicable salary or hourly wage range for this full-time role is $112,481.00 - $152,180.00 per year, which factors in various geographic regions. The base pay actually offered will be determined by a variety of factors including, but not limited to, location, relevant experience, skills, and knowledge, business needs, market demand, and other factors Thrivent deems important.

Thrivent is unique in our commitment to helping people to be wise with money and live balanced and generous lives. That extends to our benefits.

The following benefits may be offered : various bonuses (including, for example, annual or long-term incentives); medical, dental, and vision insurance; health savings account; flexible spending account; 401k; pension; life and accidental death and dismemberment insurance; disability insurance; supplemental protection insurance; 20 days of Paid Time Off each year; Sick and Safe Time; 10 paid company holidays; Volunteer Time Off; paid parental leave; EAP; well-being benefits, and other employee benefits. Eligibility for receipt of these benefits is subject to the applicable plan / policy documents. Thrivent’s plans / policies are subject to change at any time at Thrivent’s discretion.

Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex , gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state , or federal law. This policy applies to all employees and job applicants.

Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation , please let us know by sending an email to human.resources@thrivent.com or call 800-847-4836 and request Human Resources.

At Thrivent, we believe money is a tool, not a goal. Driven by a higher purpose at our core, we are committed to providing financial advice, investments, insurance, banking and generosity programs to help people make the most of all they’ve been given. At our heart, we are a membership-owned fraternal organization, as well as a holistic financial services organization, dedicated to serving the unique needs of our customers. We focus on their goals and priorities, guiding them toward financial choices that will help them live the life they want today—and tomorrow.

For over 100 years, Thrivent has been helping people build their financial futures and live more generous lives. Today, it’s a Fortune 500 company that offers a full range of expert financial solutions, serving more than 2 million customers, as well as the communities in which they live and work.

Thrivent fosters a diverse workforce to serve our diverse clientele, reflecting a wide range of backgrounds and experiences. If you’re intrigued about our work and the possibility of becoming part of it, we invite you to visit Thrivent.com to learn more. You won’t just build a career; you’ll be part of an organization focused on growing, innovating, and serving.

Salary : $112,481 - $152,180