Digital Marketing Analyst

We exist to help people achieve financial clarity. At Thrivent, we believe money is a tool, not a goal. Driven by a higher purpose at our core, we are committed to providing financial advice, investments, insurance, banking and generosity programs to help people make the most of all they’ve been given.

At our core, we are a membership-owned fraternal organization, as well as a holistic financial services organization, dedicated to serving the unique needs of our clients. We focus on their goals and priorities, guiding them toward financial choices that will help them live the life they want today—and tomorrow.

Job Summary

The Digital Marketing Analyst role is a key member of the Marketing Analytics team who uses data analysis and storytelling skills to advance Thrivent Asset Management’s strategic priorities. This position supports business processes to provide marketing measurement and optimization recommendations to internal stakeholders within Thrivent Asset Management Distribution. This position is also responsible for activities that ensure data integrity, timely delivery of results, and ROI analysis.

Job Responsibilities and Duties

• Support measurement and optimization strategies for marketing campaigns and digital experiences. Incorporate all available resources, including web analytics, CRM data, media mix models, and marketing attribution data.
• Partner with colleagues in Sales Reporting and Lead Automation to assess impact of online and offline marketing efforts in support of business unit goals through insightful visualizations and analyses.
• Design and maintain data visualizations/dashboards for stakeholders to use for marketing campaign decision making. Work with stakeholders to identify KPIs, goals, and visualizations that illustrate progress toward those goals.
• Effectively communicate marketing measurement, insights, and recommendations to capability leaders including Sales, Marketing, Content and Distribution Technology.
• Partner with IT resources to manage tagging and other processes required to measure interactions with digital properties.
• Support efforts to enhance data literacy and reporting self-service through collaboration on measurement strategies and building awareness of data technology capabilities.

• This role will interact with various members of Thrivent Asset Management Distribution team. They will work closely with internal teams such as digital experience, marketing and technology as well as external digital agency teams to deliver reporting to help these capability leaders understand the performance of their channels.
• This role will support the Manager, Marketing Analytics to deliver insights and analyses that will be presented to senior leaders.
• The Marketing Analyst will collaborate with Sales Reporting to deliver integrated sales and marketing analysis and dashboards.

Job Qualifications

Required:

• Bachelor’s degree or advanced degree in business, marketing, or the sciences.
• Strong analytic and critical thinking skills coupled with high levels of data curiosity.
• Minimum of two years of experience using Adobe Analytics or Customer Journey Analytics (CJA) with focus delivering high quality reporting and deep analytics.
• Experience soliciting requirements from stakeholders and taking those requirements through report/dashboard build to insight generation.
• Ability to interact and communicate successfully with all levels of management and staff.
• Proficient in use of Microsoft Office (Word, Excel, PowerPoint) for generating reports, insights, and analysis.

Preferred:

• Competency working with data from native marketing platforms (e.g. LinkedIn or Google) preferred.
• Proficient with Data Visualization software (such as Domo, PowerBI and/or Tableau).

Additional Information

• This position requires you to work on-site in Minneapolis, MN a minimum of two days a week.

Pay Transparency

Thrivent’s long-term growth depends on attracting, rewarding, and retaining people who are committed to helping others thrive with purpose. We accomplish this by offering a wide variety of market competitive compensation programs to attract, reward, and retain top talent. The applicable salary or hourly wage range for this full-time role is $65,765.00 - $88,976.00 per year, which factors in various geographic regions. The base pay actually offered will be determined by a variety of factors including, but not limited to, location, relevant experience, skills, and knowledge, business needs, market demand, and other factors Thrivent deems important.

Thrivent is unique in our commitment to helping people to be wise with money and live balanced and generous lives. That extends to our benefits.

The following benefits may be offered: various bonuses (including, for example, annual or long-term incentives); medical, dental, and vision insurance; health savings account; flexible spending account; 401k; pension; life and accidental death and dismemberment insurance; disability insurance; supplemental protection insurance; 20 days of Paid Time Off each year; Sick and Safe Time; 10 paid company holidays; Volunteer Time Off; paid parental leave; EAP; well-being benefits, and other employee benefits. Eligibility for receipt of these benefits is subject to the applicable plan/policy documents. Thrivent’s plans/policies are subject to change at any time at Thrivent’s discretion.

Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state, or federal law. This policy applies to all employees and job applicants.

Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation, please let us know by sending an email to human.resources@thrivent.com or call 800-847-4836 and request Human Resources.