What are the responsibilities and job description for the Thrivent is hiring: Marketing Strategist - Content in Minneapolis position at Thrivent?
The Marketing Strategist-Content, the highest individual contributor role, is responsible for planning and leading the development of a cohesive, omni-channel content strategy that supports all stages of the client and prospect journey—from awareness to purchase. This role emphasizes aligning content to key “moments that matter,” ensuring that it drives engagement, builds trust, and achieves strategic business objectives.
The Marketing Strategist-Content role combines deep expertise in content distribution planning and creation with a strong ability to collaborate across internal teams and external content vendors. They play a critical role in curating, developing, and managing content that resonates with target audiences and delivers value across multiple channels.
This position works cross-functionally to ensure content strategies are seamlessly integrated into broader organizational initiatives and are executed effectively to maximize impact. By bringing creativity and strategic insight to the table, the Marketing Strategist-Content role ensures the organization delivers consistent, high-quality content that supports enterprise goals.
This role leads large and complex work streams, projects, and initiatives, focusing on developing content strategies and distribution plans across multiple online and offline channels. The Marketing Strategist-Content role may also take the lead on corporate initiatives, serving as a trusted consultant and collaborator with stakeholders at all levels of the organization.
Job Duties and Responsibilities
- Collaborate with the SEO team to identify trending topics and high-impact opportunities, developing content strategies optimized for search, visibility, and inclusion in AI-driven platforms, while partnering with creative teams to bring concepts to life from ideation through execution.
- Support Thrivent Magazine with content development including topic identification, research, writing and editing; design reviews and printing / distribution tactics.
- Lead large and complex marketing programs / initiatives that drive brand recognition and affinity, productivity, and membership growth. Leverage extensive experience to drive strategic content development that aligns with key corporate strategies and goals; manage the work of cross-organizational sub-teams / work streams.
- Work with research and analytics teams to determine business opportunities, model consumer behaviors, gather field insights / feedback and track results. Leverage data and analytics to drive improvements to content marketing programs / initiatives that result in greater ROI.
- Continuously seek ways to leverage technology to drive more effective, efficient, and impactful marketing content strategies and tactics.
- Develop trusted relationships with key internal / external stakeholders to collaborate and influence across the organization contributing to the development of consumer offers that attract target segments, drive membership growth, and increase member loyalty.
- Translate strategic vision to drive flawless tactical execution; provide coaching to help grow organizational content marketing acumen.
- Stay informed of industry trends and advancements, applying insights to innovate and enhance content strategies.
- Use vertical marketing expertise / experience to contribute to larger marketing initiatives and projects. May be charged with leading cross-sub-teams and work streams and providing work direction in support of larger marketing initiatives. Leverage experience to drive development that aligns with key corporate strategies and initiatives.
- Contribute to the development of content marketing strategies that support the organizational Brand and Go-To-Market strategies; responsible for development of actionable tactics that support productivity and new member growth. Plan and create positioning of brand to select market segments through multiple communication channels.
- Plan, create and / or produce content for thrivent.com, on social networking websites, and interactive marketing related media.
- Develop trusted relationships with key internal / external stakeholders to collaborate and contribute to branding and distribution of member offers that attract target segments, drive membership growth, and increase member loyalty.
Required Job Qualifications
Preferred Job Qualifications
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