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Marketing Manager / Media Buyer Job at Thryfty Detroit in Detroit

Thryfty Detroit
Detroit, MI Full Time
POSTED ON 1/17/2025
AVAILABLE BEFORE 4/16/2025

Content Summary : Marketing Manager / Media Buyer at Detroit, for Thryfty Detroit

Overview

We are seeking a skilled and strategic but unconventional Marketer / Media Buyer to join our dynamic marketing team. In this role, you will be responsible for ideating, briefing, strategizing & inputting ad campaigns on Meta / Instagram, TikTok, Google, Pinterest & new / emerging channels as they become relevant. The ideal candidate will possess a strong understanding of market trends within streetwear, jewelry, men's fashion, nostalgia, and an interest in understanding the analytics and performance behind different marketing campaigns. Hybrid in person / WFH with a minimum of 3 days in the studio at our creative studio located in downtown Detroit.

Responsibilities

  • Develop and execute comprehensive media buying strategies aligned with marketing goals.
  • Conduct thorough market research to identify target audiences and effective advertising channels.
  • Negotiate rates and contracts with media vendors to secure optimal placements.
  • Monitor and analyze campaign performance using analytics tools to ensure maximum ROI.
  • Collaborate with the creative team to develop compelling ad content that resonates with target audiences.
  • Stay updated on industry trends, emerging technologies, and best practices in media buying and advertising sales.
  • Prepare detailed reports on campaign performance and present findings to stakeholders.

Skills

  • Strong analytical skills with the ability to interpret data and make informed decisions.
  • Proficiency in Meta / Instagram Ads, Google Ads and other digital advertising platforms.
  • Ability to assess what makes a good ad vs. a bad ad.
  • Prior experience in Motion, TripleWhale, or similar performance measuring platforms.
  • Experience in media planning and executing successful advertising campaigns.
  • Knowledge of performance marketing techniques and metrics for measuring success.
  • Familiarity with market research methodologies to identify consumer behavior patterns.
  • Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.
  • Above all, you are always thinking outside the box & no idea is too big, too crazy, or too weird to try. You are a creative at heart but a marketer by practice. Our team is full of creatives that are constantly trying to push the boundaries of what a brand or ad should feel like. There is no room for ego; we all win or we all lose. If all of this sounds good to you, apply and let's get you in for a meet this week. Located in downtown Detroit.

    Job Types : Contract, Freelance

    Pay : $25.00 - $50.00 per hour

    Schedule :

  • Choose your own hours
  • Monday to Friday
  • Application Question(s) :

  • Please provide a link to your social(s) so our team can get an idea of your vibe; we are close-knit and need to be sure you will mesh with our goofball energy.
  • Describe your prior experience working within Ads Manager, etc. and some of the metrics you've used to make decisions.
  • Experience :

  • Facebook Advertising : 1 year (Preferred)
  • Marketing : 1 year (Required)
  • Ability to Commute :

  • Detroit, MI 48202 (Required)
  • Work Location : Hybrid remote in Detroit, MI 48202

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    Salary : $25 - $50

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