Franchise Business Partner

The Company

Tide Services exists to take care of people and their clothes. We are a Franchisor with two concepts: Tide Cleaners and Tide Laundromats. As a wholly owned subsidiary of Procter & Gamble, we deliver value to our Guests, our Franchisees and P&G. We are transforming out-of-home laundry by bringing convenience, innovation and sustainability to communities through our locally owned and operated franchised locations.

The Opportunity

The Franchise Business Partner (FBP) is responsible for driving end-to-end franchisee business results within their assigned portfolio. As a coach, consultant, and partner, the Franchise Business Partner is accountable for energizing, maintaining and building the Franchisee relationship to deliver Franchisee & Franchisor business results. The sign of success is a portfolio of Franchisees that are growing, highly profitable and as a result are hungry to expand.

Key Performance Indicators (KPIs):

• Delivery of SSS (same store sales) growth, EBITDA, and overall franchisee scorecard results
• Drive and support NEW store openings (conversions or white space) linked to their DRA (Dev. Rights Agreement)
• Ensure compliance to Tide Brand standards and franchisee agreement

Key Responsibilities:

• Manage the Franchisee relationship, driving results, and leading change (as needed) for success.
• Develop working relationships with all key stakeholders in the franchisee leadership group (i.e. GM, Marketing)
• Accountable for delivering Franchisor scorecard results for their portfolio for franchisees
• Sets and monitors same-store net sales (SSS) targets based on franchisee target growth metrics
• Support the development of local store marketing (LSM) plans & growth strategies, leveraging data insights
• Establish clear competitive (SWOT) analysis in collaboration with every franchisee for their market(s)
• Guides franchisees in reaching a path to 20% EBITDA for their respective markets.
• Owns intervention plans for underperforming markets [e.g. data analysis, playbook analysis, LSM plus ups]
• Closely partner with Marketing to drive the best allocation of BDF (1.5% Brand Development Fund)
• Partner with Franchisees to develop their local store marketing plans (LSM) to compliment the national BDF
• Partner with cross-functional teams (Marketing, Development, Training, Finance, Technology)
• Continually sharpen operational skills & category understanding by visiting Tide Cleaners stores and competitive dry cleaners (as customer & employee) and through collaboration with Ops Training Teams.
• Grow market understanding through a combination of in-market visits, competitor store visits and leveraging Tide Services technology tools (i.e. sign up for Delivery service through App)
• Develop business use cases and best practices that can be shared and reapplied across the franchise network.
• Stays informed about dry cleaning & franchising industry and economic factors affecting profitability, growth, while providing strategic recommendations to leadership to combat challenges and stay ahead of trends.
• Ensures holistic compliance of Operations, Development, Marketing Playbooks, and Brand standards.

Franchisee Development Responsibilities:

• Actively partner with Tide Services Real Estate team to share development maps for franchisee expansion and review/support/encourage new store growth & potential competitor acquisition.
• Co-own new store openings with franchisees to ensure successful execution of new store launches
• Serve as Tide corporate liaison as required for openings (i.e. Ribbon Cuttings, Grand Openings, etc.)
• Understand franchisees long term business plan, including growth plans, franchise vision, succession plan.

An Excellent Candidate will have the following traits or skills:

• High energy leader with strong communication, presentation and interpersonal skills
• Flexible and open to change. Adaptable in the moment.
• Strong data & analytical skills (ability to read, interpret and draw insights from sales & performance data)
• Intermediate level of understanding of new Marketing & Advertising technologies (Paid Search, CRM, Meta)
• Ability to understand customer segmentation models, identify sales trends, & measure campaign performance.

Travel Expectations: Up to 25%.

The Value of a Career with Tide Services

• Hybrid work environment: Three office days a week, when not traveling.
• We provide a market-competitive salary benchmarked against the finest companies and you'll be able to spend your paid vacation time doing more of the things you love with the people you love.
• We offer a suite of benefits, including but not limited to, flexible working arrangements, generous paid vacation increasing with service, generous parental leave policies, group life insurance & health insurance

Additional Information

• Immigration sponsorship is not available for this role.
• Agile Pursuits, Inc. d/b/a Tide Services participates in e-verify as required by law.
• Qualified individuals will not be disadvantaged based on being unemployed.
• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, citizenship, HIV/AIDS status, or any other legally protected factor.