What are the responsibilities and job description for the eCommerce and Brand Marketing Coordinator position at Tie Bar?

The Tie Bar is seeking a dynamic and detail-oriented eCommerce and Brand Marketing Coordinator to join our team. This role is ideal for someone passionate about building and maintaining great brand experiences in a fast-paced, fashion-focused environment. Reporting to the Director of Marketing, you will play a key role in ensuring the success of our marketing campaigns and the seamless presentation of our products online.

Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates.

Key Responsibilities :

eCommerce Coordination

Oversee how products are visually represented on The Tie Bar's website, ensuring alignment with brand standards.
Collect, organize, and coordinate product assets in collaboration with The Tie Bar’s product photography team.
Manage the creation of products in Shopify, including size charts, model measurements, related products and bundles, tagging, specifications, and other metadata.
Monitor The Tie Bar's product calendar and collaborate with the Merchandising team to ensure the online store's timely readiness.
Track and manage asset workflow progress, ensuring all stakeholders are aligned on deadlines and release readiness.
Regularly review the website to confirm that product visuals are accurate, elevated, and appropriately merchandised.
Assist with reporting and analytics related to product performance and website engagement.

Marketing Coordination

Utilize strong project management skills to delegate tasks efficiently, ensuring timely delivery within the marketing calendar.

Collaborate with the marketing team to support the development of marketing briefs and go-to-market strategies.

Partner with the creative team through all stages of asset production to ensure timely delivery of assets.

Contribute ideas to improve marketing campaign processes, ensuring campaigns are engaging, innovative, and reflective of The Tie Bar's brand.

Qualifications :

Bachelor’s degree in Marketing, Business, Communications, or a related field.

2–4 years of experience in eCommerce or a related role.

Proficiency in Shopify or similar eCommerce platforms.

Strong organizational and project management skills, with the ability to manage multiple tasks and deadlines.

Excellent communication and collaboration skills.

Familiarity with asset management systems and experience working with photography teams is a plus.

Occasional availability for evening or weekend work as needed.

Benefits :

Competitive salary

Comprehensive benefits package, including health, dental, and vision insurance.

Paid time off and flexible work arrangements.

Opportunity to grow within a creative and collaborative team at a leading menswear brand.

The Tie Bar is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Please note you will be contacted via email to set up an interview. Interviews will take place virtually with a video call or in person depending on location. You will never be asked for sensitive information during the interview process including if / when an offer may be presented.

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eCommerce and Brand Marketing Coordinator

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