Digital Marketing Director

Tiello is partnered with a growing Roofing Company looking for a Markeing Director (Home Services) in Buford, GA to lead and scale their marketing operations.

Position Overview:

The Marketing Director will be responsible for overseeing all aspects of the company’s marketing strategy, with a focus on driving customer acquisition, increasing brand visibility, and supporting expansion efforts. This person will lead digital marketing efforts, manage agency relationships, and build out a high-performing internal marketing team.

Key Responsibilities:

• Develop and execute a comprehensive marketing strategy across digital, local, and traditional channels
• Lead paid media efforts (PPC, paid social, retargeting) to drive inbound lead volume
• Oversee brand positioning, local advertising, and customer outreach campaigns
• Manage external marketing vendors and internal team members
• Track KPIs and campaign performance to optimize spend and improve ROI
• Own and maintain the marketing budget
• Collaborate closely with leadership, sales, and operations teams to align goals
• Enhance the customer journey through lifecycle marketing and retention strategies

Qualifications:

• 5 years of marketing leadership experience, preferably in home services or a related industry (construction, trades, franchise models, etc.)
• Strong background in digital marketing: Google Ads, Meta Ads, SEO, CRM, and automation tools
• Proven track record of leading successful multi-channel campaigns and generating high-quality leads
• Data-driven with strong analytical skills and a results-first mindset
• Experience managing vendors, budgets, and cross-functional teams
• Ability to operate at both strategic and tactical levels

Compensation & Benefits:

• Base Salary: $100K–$150K (depending on experience) performance-based bonus
• Medical, Dental, Vision, 401(k), PTO
• Leadership opportunity with real ownership and impact
• Fast-paced environment with long-term growth potential