Website Manager

Description

Website Manager

POSITION: Website Manager

SUPERVISOR: Executive Director of Recruitment Strategy

DEPARTMENT:  Enrollment Management

LOCATION: On-campus located in Tiffin, OH

Tiffin University (TU) was founded in 1888 and offers accredited undergraduate and graduate degrees in business administration, criminal justice, social sciences, creative and media arts, humanities, education, sciences, technology, and health. The University's campus in Tiffin, Ohio, blends traditional historic and modern buildings, creating a vibrant and welcoming educational community for its students, faculty, and staff. Students can pursue associate, undergraduate, and graduate programs both on campus and online, as well as at Terra State Community College. In addition, TU offers Bachelor in Business Administration and Master of Business Administration degrees in Bucharest, Romania, and educational opportunities for students from Switzerland and Latin America. The University also provides an online Ph.D. program in Global Leadership and Change.

The main campus in Tiffin is a beautiful 153-acre blend of traditional historic and modern buildings that create a vibrant and warm home for an educational community.  We offer undergraduate and graduate degrees in business in Bucharest, Romania. From academic programs in sports and recreation management to homeland security/terrorism, communication, and management, TU offers more than 40 majors through on-campus and online learning, resulting in real advantages for our students.

GENERAL JOB DESCRIPTION

The Website Manager oversees, along with the university marketing agency of record, the University's website's day-to-day maintenance and administration. They perform a range of IT, marketing, and website development tasks to ensure that the University has a functional website that represents them well and that users can navigate easily. They often respond to security issues and troubleshoot and resolve various website performance issues. Website managers ensure the website has accurate and current domain and hosting information to prevent potential downtime.

The website manager manages all aspects of the University’s website, including blog posts, guest articles, images, reviews, videos, and web pages. The manager also assists with creating new content, auditing existing content to identify areas for improvement, and optimizing search engine (SEO) efforts to promote the website's presence and increase web traffic.

Key Performance Indicators (KPIs) for a website manager can help evaluate the effectiveness and efficiency of website management, user engagement, and overall performance. 

Traffic and Engagement Metrics:

• Website Traffic: Total number of visitors (unique and returning) over a specific period.
• Page Views: The average number of pages viewed per session indicates user engagement.
• Bounce Rate: Percentage of visitors who leave the site after viewing only one page, reflecting content relevance and user experience.
• Average Session Duration: The average time users spend on the site indicates engagement levels.

Conversion Metrics:

• Conversion Rate: Percentage of visitors completing desired actions (e.g., signing up for a newsletter or purchasing).
• Lead Generation: Number of leads generated through forms, downloads, or inquiries.
• E-commerce Metrics: For e-commerce sites, track metrics like average order value, cart abandonment rate, and total sales.

User Experience Metrics:

• Load Time: The average time taken for pages to load impacts user satisfaction and SEO.
• Mobile Responsiveness: Percentage of visitors accessing the site via mobile devices and their engagement levels.
• User Feedback Score: Ratings or feedback collected from users regarding their experience on the site.

SEO Performance:

• Organic Search Traffic: The percentage of visitors arriving from search engines indicates SEO effectiveness.
• Keyword Rankings: Positions of target keywords in search engine results pages (SERPs).
• Backlink Growth: Number of quality backlinks acquired, contributing to domain authority.

Content Performance:

• Content Engagement: Metrics like shares, comments, and likes on blog posts or articles.
• Top Performing Pages: Identification of pages with the highest traffic and engagement, guiding future content strategy.
• Content Update Frequency: Regularity of content updates, ensuring the site remains fresh and relevant.

Technical Performance:

• Uptime/Downtime: Percentage of time the website is operational versus downtime, affecting user access.
• Error Rate: Frequency of errors (e.g., 404 errors) encountered by users, indicating potential issues with site navigation.

Requirements

MAJOR DUTIES AND RESPONSIBILITIES

• Assist and collaborate in implementing, managing, monitoring, and upgrading the University's websites.
• Responding to and troubleshooting all website issues.
• Identifying and responding to all website security breaches.
• Ensuring that the website is protected by enabling the appropriate security measures.
• Updating HTML, CSS, and JavaScript regularly.
• Conducting content audits to eliminate redundant and/or duplicate information.
• Creating appropriate website content aligned with the organization’s strategy.
• Ensuring website quality and efficiency by conducting regular testing plans.
• Improving the user experience of the website regularly.
• Collaborating with all faculty, staff, and management to ensure the website content is accurate, aligns with brand strategy, and meets the organization’s standards.
• Ensuring full compliance of the website with all laws and regulations.
• Keeping up-to-date with industry best practices.
• Monitoring and reporting on competitor websites.
• Recommend strategies to improve website traffic.
• Develop and collaborate website content to support organizational goals and strategies.
• Keeping the website's domain and hosting registration current.
• Producing sitemaps that represent and visualize the website's structure and functions.
• Other duties as assigned.

QUALIFICATIONS/SKILLS/ABILITIES FOR THE JOB

Education

• Bachelor’s degree in communication, digital media, web design, or a closely related area is preferred.

Experience

• A minimum of two years experience in website development and content management is preferred.
• Knowledge and understanding of website development platforms and metrics.
• Strong project management and inter-departmental coordination skills.
• Must be flexible and available to work weekends and nights.

TIFFIN UNIVERSITY-SPONSORED BENEFITS

Tiffin University offers excellent benefits. All full-time employees of Tiffin University are eligible for our full-time benefits package, which includes medical, dental, and vision insurance, Health Savings Account with employer incentive contribution, Employer Paid and Supplemental Life Insurance, Short-Term and Long-Term Disability, 403b Retirement with Employer Match, Time Off (annual and sick leave), Observed Holidays, Tuition Assistance and Reimbursement, and Employee Assistance Program.

KEY COMPETENCIES

Interdependence:  Fosters collaboration

Communication: Strong decision-making and communication skills

Accountability: Formulates effective and progressive strategies aligned with the University's mission and values

Respect: Creates an engaging, collaborative work environment by bringing diverse people and ideas together.

Entrepreneurship: Influences and Inspires

EMBRACING OUR GUIDING PRINCIPLES

VISION STATEMENT – The vision for Tiffin University is to become A premier university for challenging students to enhance their global competencies and 21st-century skills for success in a diverse world.

MISSION STATEMENT – The mission of Tiffin University is to Educate students by linking knowledge to professional practice.

CORE VALUES – The values of Interdependence, Communication, Accountability, Respect, and Entrepreneurship comprise the ICARE values of Tiffin University.

We are firmly committed to enhancing equity, inclusion, and diversity. These values are central to our beliefs. Candidates who have worked with diverse faculty, staff, and students and can contribute to our mission of inclusivity are encouraged to identify their experiences and interests. Tiffin University actively seeks to increase the diversity of its workforce. We are dedicated to providing educational, working, and living environments that value the diverse backgrounds of all people.

NONDISCRIMINATION POLICY: Tiffin University is committed to a policy of nondiscrimination and equal opportunity for employees, applicant for employment, students or applicant for admission, access to educational opportunities on the basis of race, religion, personal appearance, color, sex, pregnancy, political affiliation, social-economic class, place of business, residence, religion, creed, ethnicity, national origin (including ancestry), citizenship status, physical or mental disability, age, marital status, family responsibilities, sexual orientation, gender identity, gender expression, veteran or military status (including special disabled veteran, Vietnam-era veteran, or recently separated veteran), predisposing genetic characteristics, domestic violence victim status or any other protected category under applicable local, state or federal law, including protections for those opposing discrimination or participating in any resolution process on campus or within the Equal Employment Opportunity Commission or other human rights agencies. 

Tiffin University is an Equal Opportunity Employer