What are the responsibilities and job description for the Account-Based Marketing Manager position at TigerConnect?
TigerConnect transforms healthcare with the industry's most widely adopted clinical collaboration platform - uniquely modernizing the way doctors, nurses, care teams, patients, and data connect. With solutions spanning care team communication, scheduling automation, alarm management and event notifications, nurse call, patient engagement and more, we accelerate productivity, reduce costs, and improve patient outcomes, safely and securely. More than 8,000 healthcare organizations trust us to deliver enterprise-ready solutions, making this possible with the right group of dedicated, thoughtful trailblazers. Today, private practice doctor's offices, small and large hospice centers, and some of the largest healthcare organizations in the United States rely on TigerConnect. We're a fun, hungry, smart, innovative group of eclectic people who are passionate about transforming the way clinical care teams work and communicate.
We are seeking a results-driven B2B SaaS Account-Based Marketing Manager to lead and execute targeted marketing strategies that drive engagement within our target account list resulting in creating more pipeline opportunities and revenue for the business. This role requires a strategic thinker with expertise in account-based marketing, B2B SaaS and a plus if you have previous experience working in Healthcare IT sector.
What You'll Be Doing :
- Implement and drive an account-based marketing strategy that aligns and adapts with our business goals by understanding the unique challenges and opportunities in the healthcare IT space
- Collaborate with the marketing and sales team to refine a targeted ABM strategy and plan, focusing on engaging and driving growth within key strategic accounts
- Deep understanding of go-to-market channels (including digital and paid media) to activate effective and highly targeted customer specific campaigns and nurture programs
- Manage ABM tools and technologies to execute and track campaign performance, ensuring alignment with broader marketing goals
- Analyze account insights, intent data, and engagement metrics to optimize campaign effectiveness and ROI
- Continuously test and iterate on campaign elements to optimize performance and manage budgets effectively
- Track the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Stay up to date with ABM trends and best practices, continuously refining strategies to maximize impact against strategic accounts
- Create compelling, personalized content that resonates with enterprise stakeholders across their buying journey
What You Bring :
How We Pay :
Perks & Benefits We Offer :
Our mission is to provide a healthcare communication solution that radically improves the way care is delivered. We've been recognized as one of the Best Places to Work in Los Angeles (2022, 2023, 2024, 2025), as well as on the list of Best Paying Companies (2022) with the Best Perks & Benefits (2022). We were also honored to be named to Inc. 5000's list of Fastest Growing Companies (2023).
TigerConnect is an equal opportunity employer and values diversity at our company! We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Salary : $66,000 - $126,000
