Marketing Director

Ready to lead bold, boundary-pushing marketing for a brand that doesn’t do boring? Tijuana Flats is looking for a dynamic Director of Marketing to take the reins of our brand and drive strategic growth across all channels. Reporting directly to the CEO, this role leads a talented marketing team and oversees everything from brand strategy and digital campaigns to local store marketing and major events. If you're a data-driven leader with a creative spark and a passion for making things happen, we want to meet you.

Position Summary:

Ready to lead bold, boundary-pushing marketing for a brand that doesn’t do boring?

Tijuana Flats is looking for a dynamic Director of Marketing to take the reins of our brand and drive strategic growth across all channels. Reporting directly to the CEO, this role leads a talented marketing team and oversees everything from brand strategy and digital campaigns to local store marketing and major events. If you're a data-driven leader with a creative spark and a passion for making things happen, we want to meet you.

This position is an in-office position, based out of the Maitland, FL Tijuana Flats Support Center.

Position Responsibilities:

Planning and Execution

• Partner with the CEO and Senior Leadership to develop and execute short- and long-term marketing strategies aligned with the brand’s vision and growth goals.
• Oversee and improve effectiveness of all marketing channels, with a focus on growing profitable top line revenue growth by enhancing, innovating, and measuring all marketing initiatives.
• Regularly communicate with corporate and operations teams to ensure integration and efficient execution of all marketing programs.

 Brand Awareness

• Maintain consistent brand image across all channels; Work closely with all operational levels to maintain compliance of promotional and brand standards.
• Serve as marketing liaison between Tijuana Flats and all Operations Leaders and franchise partners.
• Manage Tijuana Flats’ online presence; including the web site, digital advertising, the Flatheads loyalty programs, search engine optimization, and social media activities.
• Partner with the CEO and Senior Leadership to develop and execute short- and long-term marketing strategies aligned with the brand’s vision and growth goals.
• Working with internal and external sources, design and creative for brand.

 Sales Building and Advertising

• Develop effective programs to increase sales and profits aligned with strategic company goals.
• Plan/manage execution of all marketing tactics, including advertising, promotions, PR, social media and local store marketing.
• Manage and evaluate performance of external marketing agencies and vendors, ensuring ROI and strategic alignment.
• Oversee design of menu and other in-store collateral materials.

Budgets, reporting and administration

• Create and implement brand and ad fund budget designed to meet all targets and goals..
• Manage and evaluate performance of external marketing agencies and vendors, ensuring ROI and strategic alignment.
• Manage and communicate the reporting of all financial information pertaining to marketing dollars for company and franchise operations.
• Oversee planning and execution of annual GM conference for company.

People Management 

• Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation, accountability, and collaboration.
• Set clear goals and provide ongoing feedback to support professional growth.
• Identify and address skill gaps, ensuring the team has the tools, training, and support to succeed.
• Promote cross-functional teamwork and alignment by building strong relationships across departments
• Model leadership behaviors aligned with the company’s values and serve as a trusted resource for team members navigating challenges or opportunities.

Leadership Responsibility:

• The Director of Brand Marketing is responsible for the leadership and management of the Marketing Department inclusive of Brand Marketing, Culinary & Menu Design, Digital Marketing, and Field Marketing. 

Essential Skills and Experience:

• Bachelor’s Degree in Marketing or related field AND 7-12 years relevant experience OR an equivalent combination of education and experience.
• Experience managing advertising, promotions, social media platforms, paid digital, and agency relationships initiatives required.
• Basic understanding of/or experience working in a restaurant/hospitality corporate support center.
• Leadership: demonstrated ability to lead people and get results through others.
• Planning: Ability to think ahead and plan over a one to two-year period
• Management: Ability to organize and manage multiple priorities.
• Keen knowledge of marketing strategies, financial reporting, tools and tactics.
• Understanding of business and management principles involved in planning, budgeting, resource allocation, and leadership of others.
• Strong organizational skills to assess and prioritize multiple tasks, projects, and demands.
• Experience working with high performance teams as a strong team player.
• Strong written and verbal communication skills
• Commitment to company’s core values and mission

Competencies:

• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Composure: Is cool under pressure; does not become defensive or irritated when times are tough; is considered mature; can be counted on to hold things together during tough times; can handle stress; is not knocked off balance by the unexpected; doesn't show frustration when resisted or blocked; is a settling influence in a crisis.
• Decision Quality: Makes good decisions (without considering how much time it takes) based upon a mixture of analysis, wisdom, experience, and judgment; most of his/her solutions and suggestions turn out to be correct and accurate when judged over time; sought out by others for advice and solutions.
• Managerial Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Organizational Agility: Knowledgeable about how organizations work; knows how to get things done both through formal channels and the informal network; understands the origin and reasoning behind key policies, practices, and procedures; understands the cultures of organizations.
• Priority Setting: Spends his/her time and the time of others on what's important; quickly zeros in on the critical few and puts the trivial many aside; can quickly sense what will help or hinder accomplishing a goal; eliminates roadblocks; creates focus. Is comfortable leading by example in a performance culture.

Physical demands and work environment:

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Physical demands: While performing duties of the job, employee is occasionally required to stand, walk, sit, use hands to handle objects, tools, or controls; reach with hands, arms, talk, and hear. Employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to focus.
• Work environment: The noise level in the work environment is usually moderate when in office environment; however, occasional site work will require exposure to varying weather conditions and increase exposure to noise. 
• Travel: Some travel will be required to respective stores, in some cases may require nights and weekends

The employee is expected to adhere to all company policies and to act as a role model in the adherence to policies.