What are the responsibilities and job description for the Branding Agency Product Marketing Manager position at Tik Tok?
Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.Join us.
The North America Monetization Product Strategy & Operations team helps ensure that the US advertisers (our clients) are inspired, excited and empowered to partner with us to build their brands on the TikTok platform. We are the bridge between our clients, sales people on one end; and the product & engineering teams on the other end. We are responsible for building go to market strategy & activating sales to scale all our advertising solutions. Additionally we partner closely with product management teams to build the right product roadmaps for our advertising clients.
This individual will focus on building solutions & products that drive branding advertising revenue for TikTok, with a focus on media Agency relationships. This individual has a deep understanding of brand advertising and measurement solutions and the online video landscape and market trends. Additionally, this individual has deep expertise working with or in large HoldCo agencies, helping to empower sales strategies to strengthen TikTok's relationships with agency HoldCos and advocate for customer product needs.
Responsibilities : - Plan, define and lead go-to-market strategy along with the key sales leadership on Agency, inclusive of sales enablement / empowerment, product positioning, partnering with XFN teams to develop product adoption plans.- Partner closely with Sales Agency team to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development.- Lead market understanding, opportunity assessment, competitive analysis, customer feedback and represent the vertical & market with Product Management and engineering- Demonstrate a strong understanding of the broader TikTok ecosystem and competitive landscape to develop strategic feedback and positioning
Qualifications
Qualifications :
Minimum Qualifications : - BA / BS degree- 5 years of experience in product marketing, product strategy or product management with advertising technology products- 5 years of significant experience in a specific industry vertical (either as a sales person, or a vertical product marketing manager, or another similar role)- Experience partnering with and influencing product teams and / or engineering to represent market requirements- Experience partnering with and influencing sales teams and developing go-to-market strategies
Preferred Qualifications : -Experience partnering with global teams and / or engineering to represent market requirements-Experience taking products through their full lifecycle and developing go-to-market strategies and activating sales at scale-Experience working across a cross-functional team in an evolving environment and being a data-informed decision maker
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
