What are the responsibilities and job description for the Marketing Manager, Brand & Event Experiences, NA SMB Marketing position at Tik Tok?
Responsibilities
About Us
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.
About the Team
At TikTok, our mission is to inspire creativity and bring joy. The Global Business Solutions, SMB Marketing Team's purpose is to make TikTok the most relevant growth platform for small, medium-sized and mid-market businesses, providing education, guidance, and showcasing success. As part of the Global SMB Team, the SMB Marketing Team works in close collaboration with the SMB Sales and SMB Product teams, becoming the champions of SMB and mid-market audiences, continually optimizing performance-driven messaging strategies and customer journeys. We are creative entrepreneurs at heart, ready to dig in and capitalize on the potential and opportunities of the platform and its creative community.
About the Role
The ideal candidate is a visionary strategist with a proven track record of designing and executing multi-channel industry and owned events. This role requires a skilled marketer and creative thinker, with strong business acumen, who can drive new advertiser acquisitions, grow existing client relationships, and position brands as thought leaders via industry and owned events. All initiatives must deliver measurable returns on investment.
Responsibilities
Develop and execute innovative, impactful, joint marketing events to drive new revenue, customer acquisition, and incremental revenue among existing clients across key industry and owned moments.
Event Strategy and Planning :
- Develop and execute comprehensive event strategies aligned with overall business objectives.
- Identify key industry & vertical events and opportunities for TikTok to participate and lead.
- Conceptualize and plan innovative event formats (e.g., virtual, hybrid, in-person) to engage target audiences.
- Oversee the development of engaging event themes, messaging, and branding.
- Manage event budgets and ensure cost-effective execution; Utilize data analytics to measure event performance and inform future strategies.
- Work in partnership with Marketing Solutions and Vertical Strategists to spearhead thought-leadership for event content; liaise with SMB TikTok leadership and Public Relations to craft, prepare, amplify meaningful speakerships
Industry Event Management :
TikTok Event Management :
Event Partnership Management :
What We Value in this Role (Aligned to our ByteStyles) :
Qualifications
Minimum Qualifications
Preferred Qualifications
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https : / / shorturl.at / cdpT2 .
