What are the responsibilities and job description for the Product Communications Manager, User Product position at Tik Tok?
Responsibilities
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us?
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the team
As part of the global product & technology communications team, you will play a role in highlighting TikTok's product vision around our core user products and our commitment to constant innovation. We're looking for someone to operate across offerings such as search and discovery, social and community, accessibility, and how TikTok product innovation shapes trends and culture. The role will collaborate closely with our Product, Marketing, Creator, Public Policy, and Legal teams across various topics, products, policies, partnerships, and events.
Every day, one billion people turn to TikTok for entertaining content with unmatched potential for discovery. Whether posting to your story, searching for the hottest new restaurant, or sharing the latest trending video with the group chat, TikTok offers countless ways for our community to connect over shared entertainment. In this exciting role, you'll showcase the innovative features that power our core user experience.
You should have a proven ability to distill and communicate easily across a wide range of audiences and create clear, crisp strategies, talking points, and assets that bring our story to life and build brand affinity.
About the Role
This role will be responsible for seeing business opportunities across many different verticals to tell a bigger-picture story. You can quickly identify areas of opportunity, thrive in an entrepreneurial environment, and collaborate with empathy and a people-first mindset.
Responsibilities
- Develop and implement comprehensive communication strategies that align with TikTok's user product vision and business objectives. Ensure all messaging is cohesive, strategically aligned, and effectively conveys our core values and goals.
- Work cross-functionally with regional and global communications teams to drive clear narratives about our user products and platform benefits.
- Partner closely with teams across Product, Trust and Safety, E-Commerce, Public Policy, Creator, and Legal to craft and refine messaging that supports TikTok's user product initiatives. Foster collaboration to ensure consistency in communication across various platforms and channels.
- Lead the development of media strategies that resonate with diverse audiences. Prioritize tactics that showcase TikTok's product innovations, discovery opportunities, and cultural impact. Scale messaging and toolkits across global audiences
- Serve as a key point of contact for media inquiries related to TikTok's user products. Work closely with internal stakeholders to ensure accurate and aligned communication with the media, emphasizing TikTok's strategic direction and product offerings.
- Conduct continuous analyses of market trends, cultural shifts, and the competitive landscape to identify opportunities and anticipate challenges. Utilize these insights to adapt and refine communication strategies, ensuring TikTok remains competitive and responsive to market changes.
Qualifications
Minimum Qualifications
Preferred qualifications
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https : / / shorturl.at / cdpT2
