Product Partnerships - Partner Manager (Lead Gen/Messaging)

Responsibilities

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve.

Join us.

About the Team :

The Monetization Product Partnerships team at TikTok is dedicated to unlocking unprecedented growth via partnerships. This specific Partner Manager role is pivotal to our strategy, with a focus on both maintaining and expanding our relationships within the Lead Gen, CRM, and Business Messaging sectors. If you are energized by the idea of working with key platforms driving advertising innovation, this could be the perfect fit for you.

• Strengthen and grow relationships with our strategic partners in the Lead Gen, CRM, and Business Messaging, and Ad Tech sectors.
• Source and develop new partnerships, ensuring they align with our monetization strategy and the specific needs of advertisers.
• Manage the core operations for these partnerships, from initial contact, through the integration phase, and into long-term growth planning.
• Lead complex integration projects with our partners, ensuring that both TikTok and our partners realize the full potential of our collaborations.
• Seek and implement opportunities to expand and refine existing solutions to meet the evolving needs of businesses and creators on TikTok.
• Represent TikTok with the utmost professionalism and ethical standards in all external meetings and negotiations.
• Collaborate on product development with strategic ad tech platforms, ensuring alignment with TikTok-specific challenges and objectives.
• Support GTM (Go-to-Market) strategies, co-marketing, and commercial activations. This includes iteratively improving value propositions and sales materials tailored to TikTok's contexts and supporting special activation programs.
• Foster relationships to promote TikTok sales narratives and best practices, empowering partners to advocate and scale TikTok ad solutions.
• Engage in solution-oriented partnerships, focusing on optimizing creative outputs, both through technological and service-based approaches.
• Facilitate performance-focused partnerships, prioritizing lower-funnel optimization and helping activate new performance features.
• Ensure continuous feedback integration from partners into TikTok's product development.
• Work closely with partners to understand and leverage optimization / reporting tools based on 1st / 3rd party data.

Qualifications

Minimum qualifications :

Preferred Qualifications :

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https : / / shorturl.at / cdpT2