What are the responsibilities and job description for the Tik Tok is hiring: Creative Director, Brand & Creative in Los Angeles position at Tik Tok?
Responsibilities
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us?
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the Team
Creativity is at the heart of TikTok, from our community to our brand. The Brand and Creative team, a global marketing center of excellence, oversees all consumer campaigns to ensure world-class, consistent communications. We're seeking an experienced and talented Creative Director with a copywriting background to join us in Los Angeles.
About the Role
This role will lead creative development for brand and product campaigns globally, with a focus on the Americas, guiding agencies from ideation to production. The ideal candidate is a strong communicator, able to clearly articulate ideas and engage in productive debates. If you're passionate about storytelling, excel at inspiring teams, and thrive at the speed of culture, we'd love to hear from you.
Responsibilities
- Creative leadership : serve as the primary point of contact for cross-functional internal teams and external creative agencies, providing guidance to ensure high-quality and on-brand deliverables.
- Strategic oversight : collaborate closely with the Marketing team to develop compelling creative briefs and execute creative strategies that enhance TikTok's brand trust.
- Copywriting excellence : oversee and refine the copywriting process, ensuring all messaging is clear, engaging, and true to TikTok's voice.
- Brand consistency : maintain consistency in brand messaging across various campaigns and platforms, tailoring content to resonate with diverse audiences, ensuring all ideas align with the brand guidelines.
- Agency collaboration : build strong relationships with creative agencies, fostering an environment of collaboration and innovation.
- Project management : self-manage multiple projects simultaneously, producing efficiently and on schedule.
- Market trends & insights : stay updated on industry trends, competitor activities and consumer behaviors to inform creative decisions and stay ahead of the curve.
Qualifications
Minimum Qualifications
Preferred qualifications
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
