What are the responsibilities and job description for the Advertising Account Management Team Lead, SMB | Food and Beverage position at TikTok?
Responsibilities
About the Team & Role:
At TikTok, our Global Business Solutions (advertising) team plays a crucial role in generating revenue by promoting our advertising solutions, onboarding new clients, driving effective ad campaigns, and more. As the TikTok community grows at an unprecedented speed worldwide, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real-time. TikTok's SMB team aims to help businesses, agencies and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From designing scaled sales and service delivery programs to ensuring our customers have tailored tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small. TikTok is looking for a dynamic and strategic Account Management Team Lead to join our SMB Advertising Sales team. This role is directly responsible for building relationships and helping clients drive business results on TikTok through consultation, education, and support. Ideal candidates will combine an exceptional ability to lead and grow a team of sales professionals, acts as a consultative sales player/coach, and deliver against sales quota. TikTok follows a hybrid work schedule that requires employees to work in the office a minimum of 3 days a week, or as directed by the manager/department/office. We regularly review our hybrid work model, and the specific requirements may change at any time. This position is full-time and based out of our Austin, TX office, which follows a 4 day in-office schedule.
Responsibilities:
Minimum Qualifications:
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request
About the Team & Role:
At TikTok, our Global Business Solutions (advertising) team plays a crucial role in generating revenue by promoting our advertising solutions, onboarding new clients, driving effective ad campaigns, and more. As the TikTok community grows at an unprecedented speed worldwide, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real-time. TikTok's SMB team aims to help businesses, agencies and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From designing scaled sales and service delivery programs to ensuring our customers have tailored tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small. TikTok is looking for a dynamic and strategic Account Management Team Lead to join our SMB Advertising Sales team. This role is directly responsible for building relationships and helping clients drive business results on TikTok through consultation, education, and support. Ideal candidates will combine an exceptional ability to lead and grow a team of sales professionals, acts as a consultative sales player/coach, and deliver against sales quota. TikTok follows a hybrid work schedule that requires employees to work in the office a minimum of 3 days a week, or as directed by the manager/department/office. We regularly review our hybrid work model, and the specific requirements may change at any time. This position is full-time and based out of our Austin, TX office, which follows a 4 day in-office schedule.
Responsibilities:
- Guide team of Account Managers on consultative, client-centric selling and demonstrate strong understanding of marketing KPIs, TikTok product expertise/capabilities and measurement
- Develop and coach Account Managers in setting long and short-term goals, milestones, and tracking performance towards revenue objectives.
- Collaborate with our leadership team to establish a sales strategy and execution plan to achieve team goals.
- Partner with cross-functional subject matter experts to develop, identify, and implement effective client advertising strategies.
- Serve as an external product expert, educating key clients and agencies on TikTok ad solutions and best practices
- Develop strategies to retain clients, reduce churn, and enhance platform dependency.
- Collaborate across teams to exchange insights and drive product enhancements.
Minimum Qualifications:
- People leadership experience
- Experience in a digital advertising or ecommerce sales position
- Strong understanding of sales processes, including upselling, cross-selling, and negotiations.
- Familiarity with trends and brands within the advertising industry
- Exceptional verbal and written communication skills, with the ability to clearly articulate complex solutions and drive client engagement.
- Data-driven mindset with the ability to analyze account performance, track KPIs, and develop actionable recommendations.
- Resourcefulness in addressing challenges and managing client expectations effectively.
- Thrive in a fast-paced environment, switching from strategic to operational mindset; ability to prioritize and synthesize a high volume of information
- Skilled in using internal tools to track progress, identify opportunities, and address concerns.
- Familiarity with external tools for TAM analysis and industry trend monitoring.
- Experience tracking interactions across communication platforms (Zoom, email, in-person engagements).
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request
