What are the responsibilities and job description for the Campaign Operations Manager, US - TikTok LIVE position at TikTok?
Responsibilities
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.
Team Introduction
The livestream industry has seen tremendous growth in recent years and has become the next growth driver for TikTok global business. It also brings great joy to users globally and it creates a new channel for our creators to show themselves.
Responsibilities
- Support the planning and execution of US campaigns, contributing to revenue growth through effective campaign implementation.
- Use data analytics tools to track campaign performance metrics and provide actionable insights to improve supply-side and demand-side engagement, as well as optimize future campaigns.
- Conduct analysis to identify trends and opportunities within the campaign landscape, supporting decision-making and content strategy.
- Assist in managing campaign budgets, timelines, and resources to ensure operational efficiency. Participate in post-campaign evaluations and feedback collection to enhance future live campaigns, with a focus on data-driven improvements.
- Support the deployment of technology and product solutions that enhance engagement and campaign quality, including mechanisms for capturing and showcasing content.
- Collaborate with cross-functional teams, including marketing, frontline operations, and revenue product teams, to contribute to campaign concepts and strategies, particularly those involving user-generated content.
- Help maintain relationships with vendors, partners, and sponsors to enhance campaign offerings and outreach.
- Ensure compliance with all relevant regulations and company policies related to live campaigns.
Qualifications
Minimum Qualifications:
- 3 years of experience in campaign management, user-generated content (UGC), operations, or marketing.
- Experience supporting large-scale offline events or live campaigns.
- Strong organizational skills, with the ability to manage multiple tasks and priorities effectively.
- Excellent communication and interpersonal skills, with a collaborative approach to teamwork.
- Proficiency in data analytics tools and the ability to derive insights from data.
- Problem-solving mindset and the ability to work well under pressure.
Preferred Qualifications:
- Highly motivated with a focus on innovation and continuous improvement in campaign execution.
- Experience working with external marketing agencies or vendors.
- Strategic thinker with the ability to contribute to problem-solving and decision-making in a fast-paced environment.
- Familiarity with local market resources, social media marketing, and entertainment marketing.
- Direct experience with LIVE events or campaigns.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $83600 - $144399 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.
Team Introduction
The livestream industry has seen tremendous growth in recent years and has become the next growth driver for TikTok global business. It also brings great joy to users globally and it creates a new channel for our creators to show themselves.
Responsibilities
- Support the planning and execution of US campaigns, contributing to revenue growth through effective campaign implementation.
- Use data analytics tools to track campaign performance metrics and provide actionable insights to improve supply-side and demand-side engagement, as well as optimize future campaigns.
- Conduct analysis to identify trends and opportunities within the campaign landscape, supporting decision-making and content strategy.
- Assist in managing campaign budgets, timelines, and resources to ensure operational efficiency. Participate in post-campaign evaluations and feedback collection to enhance future live campaigns, with a focus on data-driven improvements.
- Support the deployment of technology and product solutions that enhance engagement and campaign quality, including mechanisms for capturing and showcasing content.
- Collaborate with cross-functional teams, including marketing, frontline operations, and revenue product teams, to contribute to campaign concepts and strategies, particularly those involving user-generated content.
- Help maintain relationships with vendors, partners, and sponsors to enhance campaign offerings and outreach.
- Ensure compliance with all relevant regulations and company policies related to live campaigns.
Qualifications
Minimum Qualifications:
- 3 years of experience in campaign management, user-generated content (UGC), operations, or marketing.
- Experience supporting large-scale offline events or live campaigns.
- Strong organizational skills, with the ability to manage multiple tasks and priorities effectively.
- Excellent communication and interpersonal skills, with a collaborative approach to teamwork.
- Proficiency in data analytics tools and the ability to derive insights from data.
- Problem-solving mindset and the ability to work well under pressure.
Preferred Qualifications:
- Highly motivated with a focus on innovation and continuous improvement in campaign execution.
- Experience working with external marketing agencies or vendors.
- Strategic thinker with the ability to contribute to problem-solving and decision-making in a fast-paced environment.
- Familiarity with local market resources, social media marketing, and entertainment marketing.
- Direct experience with LIVE events or campaigns.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $83600 - $144399 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Salary : $83,600 - $144,399
