What are the responsibilities and job description for the North America Experiential Strategy Manager, Global Brand Studio position at TikTok?
Responsibilities
About Us
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.
About the Team
The vision of the Global Business Marketing (GBM) Team is to create a global brand that amplifies our mission and establishes TikTok as a unique and critical investment for the industry we serve. Fostering best in class creative work on our platform, inspiring the industry through storytelling and showcasing our unique business brand at scale is the core focus of our collective team. Our purpose is to inspire, educate and unlock the possibilities on TikTok for the marketing community and businesses of all sizes.
TikTok's Global Brand Studio produces business entertainment that promotes TikTok-first thinking, servicing global business marketing teams and regional business marketing teams through a scalable approach. The studio is comprised of world-class production experts, designers, and events professionals dedicated to showing our agency partners and clients how best to show up on TikTok. We have a passion for, and deep knowledge of TikTok as a platform, and are full of ideas that will help propel the platform into the future.
About The Role
The Global Brand Studio - North America Experiential Strategy Manager will provide strategic support and guidance across some of TikTok most influential B2B event moments. They will be responsible for partnering with key Global Business Marketing, Global Business Solutions and Product stakeholders to drive event strategy for North America's roadmap of client events and brand experiences.
The ideal candidate is a strategic marketer with proven experience as an event producer and strategic thought partner. This role requires an understanding of the B2B events landscape and familiarity with industry events like CES, SXSW, NewFronts, Advertising Week. Key candidates will have strong communication and project management skills, strong drive to creatively problem solve and strong desire to implement operational rigor.
This position reports to the Global Experiential Strategy Lead.
Responsibilities
- This role will actively participate in the strategic setup of events, helping to direct and influence a cohesive and impactful experiential strategy across North America. Events may include but not limited to: CES, SXSW, NewFronts, TTW, Advertising Week.
- Facilitate strategic briefing sessions for all tentpole events across the North America roadmap.
- Partner closely with key cross-functional business stakeholders to align business needs, establish clear KPI's and write clear briefs for Studio teams.
- Collaborate closely with the Global Experiential Lead to align the project with broader organizational goals and to set the stage for successful execution.
- Collaborate with North America Events team on activation plans, budget scenarios and project development across all Global Brand Studio disciplines - Design, Copy, Video, Creative Development and Operations.
- Provide strategic briefings and guidance to ensure the project is kicked off with a well-defined and strategic foundation.
- Conduct post-event analysis, gather data on client engagement, lead generation, and other relevant metrics to continuously optimize future event strategy and impact.
- Demonstrate an operational mindset - proficiency in driving timelines and meetings, strong project management expertise, effective communication skills, and adaptability to changing needs of the business.
- Contribute to foundational team operations such as event roadmap, budget trackers and resourcing scenarios.
- Develop playbooks, toolkits and resources that support sales teams and scale work.
- Industry Trends & Competitive Research - Explore new event formats and technologies to better engage audiences and create impact.
- Evaluate industry trends and experiential activations to evolve our overall strategy.
- Provide experiential recaps and competitive research of industry events to improve teams knowledge, planning and expertise.
Qualifications
Minimum Qualifciations
- Minimum 4 years of direct experience.
- Event lead experience in executing a wide variety of large-budget experiences in entertainment and tech event spaces. Large-scale activations at client-facing industry events is a must.
- Proven history of collaborating across multiple marketing disciplines to align and meet event goals.
- Ability to create decks, presentations, budgets, run-of-show documents, etc.
- Ability to stay organized and lead multiple projects simultaneously under strict deadlines.
- Demonstrated capacity to cultivate strong relationships within the organization.
Preferred Qualifications
- Ability to communicate clearly while operating in a fast-paced environment.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2 .
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $96000 - $140000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About Us
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.
About the Team
The vision of the Global Business Marketing (GBM) Team is to create a global brand that amplifies our mission and establishes TikTok as a unique and critical investment for the industry we serve. Fostering best in class creative work on our platform, inspiring the industry through storytelling and showcasing our unique business brand at scale is the core focus of our collective team. Our purpose is to inspire, educate and unlock the possibilities on TikTok for the marketing community and businesses of all sizes.
TikTok's Global Brand Studio produces business entertainment that promotes TikTok-first thinking, servicing global business marketing teams and regional business marketing teams through a scalable approach. The studio is comprised of world-class production experts, designers, and events professionals dedicated to showing our agency partners and clients how best to show up on TikTok. We have a passion for, and deep knowledge of TikTok as a platform, and are full of ideas that will help propel the platform into the future.
About The Role
The Global Brand Studio - North America Experiential Strategy Manager will provide strategic support and guidance across some of TikTok most influential B2B event moments. They will be responsible for partnering with key Global Business Marketing, Global Business Solutions and Product stakeholders to drive event strategy for North America's roadmap of client events and brand experiences.
The ideal candidate is a strategic marketer with proven experience as an event producer and strategic thought partner. This role requires an understanding of the B2B events landscape and familiarity with industry events like CES, SXSW, NewFronts, Advertising Week. Key candidates will have strong communication and project management skills, strong drive to creatively problem solve and strong desire to implement operational rigor.
This position reports to the Global Experiential Strategy Lead.
Responsibilities
- This role will actively participate in the strategic setup of events, helping to direct and influence a cohesive and impactful experiential strategy across North America. Events may include but not limited to: CES, SXSW, NewFronts, TTW, Advertising Week.
- Facilitate strategic briefing sessions for all tentpole events across the North America roadmap.
- Partner closely with key cross-functional business stakeholders to align business needs, establish clear KPI's and write clear briefs for Studio teams.
- Collaborate closely with the Global Experiential Lead to align the project with broader organizational goals and to set the stage for successful execution.
- Collaborate with North America Events team on activation plans, budget scenarios and project development across all Global Brand Studio disciplines - Design, Copy, Video, Creative Development and Operations.
- Provide strategic briefings and guidance to ensure the project is kicked off with a well-defined and strategic foundation.
- Conduct post-event analysis, gather data on client engagement, lead generation, and other relevant metrics to continuously optimize future event strategy and impact.
- Demonstrate an operational mindset - proficiency in driving timelines and meetings, strong project management expertise, effective communication skills, and adaptability to changing needs of the business.
- Contribute to foundational team operations such as event roadmap, budget trackers and resourcing scenarios.
- Develop playbooks, toolkits and resources that support sales teams and scale work.
- Industry Trends & Competitive Research - Explore new event formats and technologies to better engage audiences and create impact.
- Evaluate industry trends and experiential activations to evolve our overall strategy.
- Provide experiential recaps and competitive research of industry events to improve teams knowledge, planning and expertise.
Qualifications
Minimum Qualifciations
- Minimum 4 years of direct experience.
- Event lead experience in executing a wide variety of large-budget experiences in entertainment and tech event spaces. Large-scale activations at client-facing industry events is a must.
- Proven history of collaborating across multiple marketing disciplines to align and meet event goals.
- Ability to create decks, presentations, budgets, run-of-show documents, etc.
- Ability to stay organized and lead multiple projects simultaneously under strict deadlines.
- Demonstrated capacity to cultivate strong relationships within the organization.
Preferred Qualifications
- Ability to communicate clearly while operating in a fast-paced environment.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2 .
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $96000 - $140000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Salary : $96,000 - $140,000
