What are the responsibilities and job description for the Product Manager, Ads CRM position at TikTok?
Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About The Team
Our CRM PM team exists to empower TikTok sales to build profitable customer relationships through actionable insights, advanced intelligence, and scalable best practices.
We are proud to sit at the best moment in TikTok with rock growth speed and play a crucial part in TikTok business penetration and globalization.
We are all entrepreneurial surrounded by opportunities to drive new initiatives and business growth. We are bold and innovative people that like to get our hands dirty and make a hands-on impact. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs.
Role Overview
TikTok leverages CRM to drive TikTok business growth and globalization. We are also playing a crucial role in bridging business and TikTok monetization products. This role will own end to end ownership of building the next generation marketing workflows on our core monetization CRM platforms and partner with dedicated Engineers, UX, Data Science teams to drive the next chapter of TikTok globalization.
The right candidate will possess a strong product management background, will have demonstrated experience leading medium to large products from 0 to 1, will have rich background in building Ads, marketing, CRM products, and will have a well-rounded experience partnering with business, engineering, data science and ML teams. You must be able to thrive and succeed in an entrepreneurial environment, and not be hindered by ambiguity or competing priorities. This means you are hands-on and not only able to develop and drive high-level strategic initiatives, but can also roll up your sleeves, dig in and get the job done.
Responsibilities:
Minimum Qualifications:
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $165120 - $311600 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About The Team
Our CRM PM team exists to empower TikTok sales to build profitable customer relationships through actionable insights, advanced intelligence, and scalable best practices.
We are proud to sit at the best moment in TikTok with rock growth speed and play a crucial part in TikTok business penetration and globalization.
We are all entrepreneurial surrounded by opportunities to drive new initiatives and business growth. We are bold and innovative people that like to get our hands dirty and make a hands-on impact. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs.
Role Overview
TikTok leverages CRM to drive TikTok business growth and globalization. We are also playing a crucial role in bridging business and TikTok monetization products. This role will own end to end ownership of building the next generation marketing workflows on our core monetization CRM platforms and partner with dedicated Engineers, UX, Data Science teams to drive the next chapter of TikTok globalization.
The right candidate will possess a strong product management background, will have demonstrated experience leading medium to large products from 0 to 1, will have rich background in building Ads, marketing, CRM products, and will have a well-rounded experience partnering with business, engineering, data science and ML teams. You must be able to thrive and succeed in an entrepreneurial environment, and not be hindered by ambiguity or competing priorities. This means you are hands-on and not only able to develop and drive high-level strategic initiatives, but can also roll up your sleeves, dig in and get the job done.
Responsibilities:
- Owner of the success of core monetization CRM and other internal inhouse monetization workflows
- Build a roadmap and provide feature development recommendations through data-driven analysis and user insights
- Provide a strong point of view as a consultant to business partners to affect process optimization and policy decisions
- Drive the development of innovative solutions and influence a wide breadth of key decision makers, cross-functional partners, and engineering to achieve business output
- Develop and deliver innovative custom solutions, introducing concepts and roadmaps to key decision makers and senior management to address their business issues and needs
- Earn the trust of engineering teams through a strong technical acumen, detailed PRDs that clearly articulate decision making, and data-driven analysis
Minimum Qualifications:
- Bachelor's degree in Computer Science, Engineering, Business, Management, Marketing and Information Services or related quantitative fields
- 5 years of practical product management experience with minimum 3 years experience in building Ads, CRM or monetization (e.g. Shopping) products.
- Deep understanding of Ads, CRM and allied areas. Proven track record of driving user acquisition, onboarding, engagement, and revenue growth through product-led initiatives.
- Strong team-player, demonstrates strong analytical skills in addressing complex issues and proactive in driving resolution for highly complex and ambiguous products.
- Excellent cross-functional stakeholder collaboration and communication skills, with experience working in a fast-paced, high-growth, rapidly changing environment.
- Demonstrated ability to manage multiple product areas simultaneously, prioritize tasks, and deliveries
- Strong quantitative skills with a passion for creating exceptional user experiences and delivering value to customers.
- Experience working with machine learning models, AI-based optimization and driving intelligence for monetization and revenue generating products is a plus
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $165120 - $311600 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
- Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
- Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
- Exercising sound judgment.
Salary : $165,120 - $311,600
