Product Manager, Search Ads

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.

The Search Ads team sits within the Global Monetization Product and Technology (GMPT) organization servicing TikTok For Business. We're looking for an experienced Product Manager to solve brand new problems and find innovative product solutions for TikTok Search Monetization. Tiktok search is growing rapidly and becoming the preferred search engine for Gen Z and beyond, by providing interesting, and useful video search results and engaging ways to discover new products. TikTok is becoming the search engine of the future, revolutionizing how we discover and engage with content. Join the search ads team to shape the future of search and commerce.

Responsibilities:

• Lead product development for Tiktok & TikTok Shop search ads delivery, like product shopping ads, video shopping ads, live shopping ads.
• Deeply understand the advertiser needs, analyze the market and competitors, design products to provide better customer ROI and satisfaction.
• Deeply understand the bidding and auction system and iterate strategies to improve system efficiency
• Work globally and cross-functionally with engineers, data analysts, product marketing managers and other cross-functional partners for successful product development and go-to-market efforts
• Constantly evolve processes and resources to improve the delivery speed and quality
• Be responsible for the ultimate business goal
  
  

Qualifications

Minimum Qualifications:

• BA/BS degree in Computer Science or related technical field (e.g. Mathematics, Engineering) or equivalent practical experience
• 2 years experience in online advertising in a product management function
• Deep understanding of and experience in digital advertising
• Highly analytical data ninja and laser-focused on the needs of the user. Able to define product roadmap despite ambiguity and uncertainty.
• Excellent communication, organizational, and analytical skills, and experience in a cross-functional and global XFN collaboration.
  
  

Preferred Qualifications:

• Experience in advertising delivery, or commerce advertising or search
• Fluency or proficiency in Mandarin, for product launches and communication with external stakeholders
  
  

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $141588 - $296020 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

• Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
• Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
• Exercising sound judgment.