What are the responsibilities and job description for the Product Partnerships - Partner Manager (New Verticals) position at TikTok?
Responsibilities
Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve.
Join us.
About the Team:
The Monetization Product Partnerships team at TikTok is dedicated to unlocking unprecedented growth via partnerships. This specific Partner Manager role is pivotal to our strategy, with a focus on expanding our partnerships within key strategic verticals, including Travel, Automotive, and Local. If you are energized by the idea of working with key platforms driving advertising innovation, this could be the perfect fit for you.
Responsibilities:
Minimum qualifications:
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
Job Information
The base salary range for this position in the selected city is $145000 - $263000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve.
Join us.
About the Team:
The Monetization Product Partnerships team at TikTok is dedicated to unlocking unprecedented growth via partnerships. This specific Partner Manager role is pivotal to our strategy, with a focus on expanding our partnerships within key strategic verticals, including Travel, Automotive, and Local. If you are energized by the idea of working with key platforms driving advertising innovation, this could be the perfect fit for you.
Responsibilities:
- Work closely with XFN teams to understand needs and identify ways that new partnerships can accelerate success and time to market for new vertical-specific ad formats.
- Source and develop new strategic partnerships, ensuring they align with our monetization strategy and the specific needs of advertisers.
- Manage the core operations for these partnerships, from initial contact, through the integration phase, and into long-term growth planning.
- Lead complex integration projects with our partners, ensuring that both TikTok and our partners realize the full potential of our collaborations.
- Seek and implement opportunities to expand and refine existing solutions to meet the evolving needs of businesses and creators on TikTok.
- Represent TikTok with the utmost professionalism and ethical standards in all external meetings and negotiations.
- Collaborate on product development with strategic ad tech platforms, ensuring alignment with TikTok-specific challenges and objectives.
- Support GTM (Go-to-Market) strategies, co-marketing, and commercial activations. This includes iteratively improving value propositions and sales materials tailored to TikTok's contexts and supporting special activation programs.
- Foster relationships to promote TikTok sales narratives and best practices, empowering partners to advocate and scale TikTok ad solutions.
- Engage in solution-oriented partnerships, focusing on optimizing creative outputs, both through technological and service-based approaches.
- Facilitate performance-focused partnerships, prioritizing lower-funnel optimization and helping activate new performance features.
- Ensure continuous feedback integration from partners into TikTok's product development.
- Work closely with partners to understand and leverage optimization/reporting tools based on 1st/3rd party data.
Minimum qualifications:
- 5 years in management consulting, channel sales, strategic partnerships, or business development at a technology company. Experience in the domains of Travel, Automotive, or Local, and social performance advertising a plus.
- Demonstrated experience working with platforms that drive lower-funnel campaigns, especially those with catalog-based and dynamic product ad capabilities.
- An understanding of challenges in diversifying from brand and upper-funnel strategies to result-driven channels.
- Proficiency in driving growth projects in dynamic tech environments.
- Proven ability in complex third-party integrations, especially in the sectors mentioned.
- A strategic thinker who can both envision the big picture and execute the finer details.
- Effective presentation skills for varied audiences.
- Quantitative and analytical prowess.
- Experience in an international or diverse team environment.
- Deep understanding of the intricacies and challenges of the specific sectors mentioned.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
Job Information
The base salary range for this position in the selected city is $145000 - $263000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Salary : $145,000 - $263,000
