What are the responsibilities and job description for the Senior Product Strategy & Marketing Manager, Creative Insights - New York position at TikTok?
Responsibilities :
The following information aims to provide potential candidates with a better understanding of the requirements for this role.Empower market and product development through creative and influencer marketing methodologies (content understanding labels, creative ecosystem).Enhance advertiser ad effectiveness and marketing measurement through collaboration with product teams, R&D, algorithms, and data science.Drive the creative process, improving inspiration, production, and diagnostic capabilities for advertising clients via industry research, creative insights, and creator analysis.Study creative and creator methodologies, analyzing data correlations, clustering content understanding capabilities, and building relationships between industries, audiences, and creative labels to optimize marketing measurement.Develop and implement SOPs, exploring productization opportunities within monetization application scenarios, including AIGC generation and strategy.Define creative quality, quantity, and diversity standards, designing GTM strategies to elevate the creative ecosystem.Minimum Qualifications : Bachelor’s degree or above in fields such as Computer Science, Data Science, Business, or equivalent experience.5 years of experience in product marketing, product strategy, or product operations, with a proven track record of successfully launching GTM plans.3 years of direct experience with ad delivery systems, creative strategy, or media platform products.Demonstrated experience in developing and implementing creative strategies and methodologies that drive innovation and performance across digital marketing and advertising campaigns.Expertise in utilizing and developing content understanding labels, categorizing creative content by tone, style, and performance to inform targeted advertising strategies.Proven capability in building relationships and collaborating with internal and external stakeholders, including Product Management, Product Marketing, Design, and Data Science teams.Proficient in data analysis, with a strong ability to interpret and apply insights.Experience utilizing data-driven feedback loops to optimize creative performance, leveraging analytics and performance data to improve ad effectiveness and audience engagement.Strong project management experience, particularly in product design and monetizing data and insights.Ability to manage multiple projects effectively in a global business environment.Preferred Qualifications : Experience with AI, content labeling, and audience targeting strategies.Proficiency with creative tools and platforms, such as design software (e.g., Adobe Creative Suite), content management systems, and advertising platforms, with a focus on optimizing content for various digital channels.
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