What are the responsibilities and job description for the Senior Software Engineer - Ads Growth, Customer Engagement position at TikTok?
Responsibilities
We are TikTok Monetization Ad Growth Team, dedicated to creating an exceptional advertising experience and intelligent growth marketing strategies for global advertising clients. Here, you will engage with challenging technical domains such as large-scale user systems, diverse advertising fields (ad creation, material optimization, delivery strategy, attribution, measurement, etc.), AI-driven personalized recommendations and growth strategies, and massive client profiling powered by LLM and big data. We are seeking like-minded individuals to join us in leveraging technology to help global small and medium-sized business (SMB) advertisers effectively connect with customers, achieve business success, and drive the rapid growth of TikTok's advertising business!
Responsibilities
Minimum Qualifications:
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $194000 - $355000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
We are TikTok Monetization Ad Growth Team, dedicated to creating an exceptional advertising experience and intelligent growth marketing strategies for global advertising clients. Here, you will engage with challenging technical domains such as large-scale user systems, diverse advertising fields (ad creation, material optimization, delivery strategy, attribution, measurement, etc.), AI-driven personalized recommendations and growth strategies, and massive client profiling powered by LLM and big data. We are seeking like-minded individuals to join us in leveraging technology to help global small and medium-sized business (SMB) advertisers effectively connect with customers, achieve business success, and drive the rapid growth of TikTok's advertising business!
Responsibilities
- Lead the iteration of overseas mobile advertising products for hundreds of millions of users, optimize ad creation/payment experiences, and build cross-platform advertising solutions.
- Drive architectural upgrades for the AdGrowth platform, developing core systems such as recommendation engines and incentive mechanisms.
- Develop intelligent user profiling systems integrating LLM technology and big data processing capabilities.
- Create AI-powered omnichannel personalized marketing solutions (covering WhatsApp/email/ad placements and other multi-touchpoint scenarios).
- Collaborate deeply with product, operations, sales, data, advertising platforms, and architecture teams to continuously enhance product growth effectiveness.
- Design and optimize high-concurrency server-side architectures to support systems serving hundreds of millions of users, ensuring 99.99% SLA for core services through robust stability engineering.
Minimum Qualifications:
- Bachelor's degree or higher in Computer Science or related fields.
- R&D experience in the internet industry.
- Solid coding skills and computer science fundamentals (data structures/algorithms/networking, etc.).
- Proficiency in at least one language: Python/C /Go/Java.
- Ability to develop pragmatic technical solutions aligned with business evolution.
- Strong team collaboration mindset.
- Experience in advertising/recommendation/big data systems, with full ownership of at least one large-scale project implementation.
- Data analysis capabilities and product/business acumen.
- Passionate about exploring cutting-edge technologies like AI with perseverance.
- Strong communication skills in workplace settings.
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $194000 - $355000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
- Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
- Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
- Exercising sound judgment.
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Salary : $194,000 - $355,000
