What are the responsibilities and job description for the TikTok is hiring : Integrated Marketing Manager, Brand & Creator Ecosystems in Ne position at TikTok?
Responsibilities
Job Description
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.
About the Team
At TikTok, creativity is the soul of advertising. Our TikTok Creative & Ecosystem team builds cutting-edge tech solutions for creative production, interpretation, and optimization. Our mission is to empower and inspire advertisers, creators, and third-party partners to deliver engaging, impactful ad experiences to users around the world. The Sponsorship activation team within NA Creative Ops is looking for an experienced Marketing Campaign Manager / Program Manager to lead big strategic TikTok sponsorship package initiatives and support B2B marketing efforts to drive branding revenue growth.
Core Responsibilities
- Design Tentpole Moment marketing campaign and sponsorship packages catering to brand needs to drive advertising revenue growth for North American brands through sponsorship packages. This includes integrating TikTok's standard and non-standard advertising solutions, bespoke creator resources, and developing marketing plans aligned with key tentpole moments across industries. Collaborate closely with advertiser enablement teams to package integrated marketing campaigns and drive incremental branding revenue.
- Ideate tentpole projects, execute, manage, build showcase. Establish standardized SOPs spanning opportunity identification (Pre-Sale) to post-campaign analysis (Post-Mortem), coordinating cross-functional resources across 12 global teams (Business Marketing, Sales Ops, Product Solutions, etc.). Utilize data analysis to refine strategies and optimize performance.
- Lead end-to-end execution of $1M strategic campaigns with strong project management methodology, including product requirements, integrated resource allocation, risk management, and ensuring the smooth operation of sponsorship activities.
- Conceptualize and develop tentpole projects, execute marketing initiatives, and build best-in-class showcases to drive advertiser interest and revenue growth.
Qualifications
Minimum Qualifications :
Preferred Qualifications :
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from
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