What are the responsibilities and job description for the TikTok is hiring: US Latin Creator Growth Manager - TikTok LIVE Family Program i position at TikTok?
US Latin Creator Growth Manager - TikTok LIVE Family Program
Responsibilities
TikTok LIVE’s Family Program Manager will be responsible for managing and growing the "Mi Familia, Mi Gente" program, a key initiative designed to empower Latin creators on TikTok LIVE. This program leverages the unique, collaborative nature of Latin creator communities, known as "families," to provide a supportive environment where Family Leaders mentor newer creators, share best practices, and help them thrive on the platform. In this role, you will focus on sourcing and acquiring top Family Leaders, who play a pivotal role in mentoring and guiding their communities to success. You'll work to develop and scale initiatives that drive creator engagement, foster skill development, and enhance the overall creator experience. This includes designing and executing bonus campaigns and activations that incentivize Family Leaders, improving content quality and monetization strategies, and creating a sense of community among family members.
Key Responsibilities :
- Develop deep understanding of the LIVE Streaming creator ecosystem and competitive landscape.
- Source, acquire and onboard top creators through developing customized / personalized approaches.
- Identify high potential and top creators through systematic operational approach and develop targeted growth coaching and support.
- Drive scaled creator management planning and executions to help individual creator roster achieve overall incremental growth.
- Initiate monthly targeted campaign / challenges / incentive mechanisms in collaboration with COE (Center of Excellence) and Campaign / Content team.
- Participate in the weekly creator progress data review and reporting.
- Lead the optimization of existing creator operations SOP for Family Program.
- Grow families and family leaders into breakout levels.
- Drive monthly showcase creator content example collection process.
Qualifications
Minimum Qualifications :
Preferred Qualifications :
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects
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