What are the responsibilities and job description for the TikTok Shop - Live Streaming Business Manager - Apparel position at TikTok?
Responsibilities
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imagination thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the team
The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.
Our experienced team is always guided by demand to constantly explore new commerce opportunities for how we can support businesses of all sizes; We aim to enhance our user and community’s experience to discover and engage with what they love through abundant product offerings, strict quality control, efficient fulfillment and high-quality after-sales service.
Responsibilities
1. Apparel industry live streaming creator management: responsibile for creator discovery & outreach, identify and connect with potential fashion creator leads. Develop and implement strategies to nuture and grow fashion category creators. Collaborarte with cross funtion team, optimize product assortment and drive performance growth.
2. Oversee live streaming business in the apparel industry: Take full responsibility for the strategic planning, execution, and optimization of live streaming business for apparel products. Drive brand and merchant content creation, enhance engagement, and improve sales conversion through live streaming.
3. Expand and collaborate with local agencies in the US: Lead the expansion and management of live streaming agencies in the US, building long-term partnerships that align with business goals and facilitate collaboration with merchants.
4. Match agencies with merchants for cooperation: Identify suitable live streaming agencies for merchants based on their needs, ensuring the right fit to meet marketing objectives and boost brand exposure and sales.
5. Manage agency live streaming operations: Supervise and optimize live streaming operations, assist agencies in improving content quality and creativity, and track live streaming performance to continuously enhance the live streaming strategy.
6. Data analysis and optimization: Evaluate the effectiveness of live streaming efforts using key performance indicators (KPIs) such as user engagement, conversion rates, and ROI. Develop actionable insights and strategies to improve live streaming performance.
7. Cross-functional collaboration: Collaborate closely with marketing, sales, and product teams to ensure alignment of live streaming activities with broader business goals and cross-department initiatives.
Qualifications
Minimum Qualifications:
1. 2 years of experience in live streaming, agency collaboration, or related fields, with proven success in building and managing partnerships in live streaming.
2. Strong communication, negotiation, and coordination skills, with the ability to establish and maintain long-term relationships with agencies and merchants.
3. Strong market insight and data analysis skills, with the ability to adjust strategies based on live streaming performance and market feedback.
4. Effective communicator in both English and Mandarin, being able to convey complex content concepts in both languages, in a clear and compelling manner, ultimately driving successful client engagements. Business proficiency in Mandarin will be required to bridge communication and liaise with Mandarin-speaking clients, agencies and Key Opinion Leaders (KOLs) etc.
Preferred Qualifications:
1. Experience in the apparel industry
2. Experience in live streaming
3. Familiarity with live streaming platforms such as TikTok and their operational mechanisms and monetization strategies.
4. Innovative thinker with problem-solving capabilities, able to identify new opportunities in a fast-paced market environment.
5. Cross-cultural communication experience and the ability to work in a global, dynamic environment.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
---
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $89200 - $191000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imagination thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the team
The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.
Our experienced team is always guided by demand to constantly explore new commerce opportunities for how we can support businesses of all sizes; We aim to enhance our user and community’s experience to discover and engage with what they love through abundant product offerings, strict quality control, efficient fulfillment and high-quality after-sales service.
Responsibilities
1. Apparel industry live streaming creator management: responsibile for creator discovery & outreach, identify and connect with potential fashion creator leads. Develop and implement strategies to nuture and grow fashion category creators. Collaborarte with cross funtion team, optimize product assortment and drive performance growth.
2. Oversee live streaming business in the apparel industry: Take full responsibility for the strategic planning, execution, and optimization of live streaming business for apparel products. Drive brand and merchant content creation, enhance engagement, and improve sales conversion through live streaming.
3. Expand and collaborate with local agencies in the US: Lead the expansion and management of live streaming agencies in the US, building long-term partnerships that align with business goals and facilitate collaboration with merchants.
4. Match agencies with merchants for cooperation: Identify suitable live streaming agencies for merchants based on their needs, ensuring the right fit to meet marketing objectives and boost brand exposure and sales.
5. Manage agency live streaming operations: Supervise and optimize live streaming operations, assist agencies in improving content quality and creativity, and track live streaming performance to continuously enhance the live streaming strategy.
6. Data analysis and optimization: Evaluate the effectiveness of live streaming efforts using key performance indicators (KPIs) such as user engagement, conversion rates, and ROI. Develop actionable insights and strategies to improve live streaming performance.
7. Cross-functional collaboration: Collaborate closely with marketing, sales, and product teams to ensure alignment of live streaming activities with broader business goals and cross-department initiatives.
Qualifications
Minimum Qualifications:
1. 2 years of experience in live streaming, agency collaboration, or related fields, with proven success in building and managing partnerships in live streaming.
2. Strong communication, negotiation, and coordination skills, with the ability to establish and maintain long-term relationships with agencies and merchants.
3. Strong market insight and data analysis skills, with the ability to adjust strategies based on live streaming performance and market feedback.
4. Effective communicator in both English and Mandarin, being able to convey complex content concepts in both languages, in a clear and compelling manner, ultimately driving successful client engagements. Business proficiency in Mandarin will be required to bridge communication and liaise with Mandarin-speaking clients, agencies and Key Opinion Leaders (KOLs) etc.
Preferred Qualifications:
1. Experience in the apparel industry
2. Experience in live streaming
3. Familiarity with live streaming platforms such as TikTok and their operational mechanisms and monetization strategies.
4. Innovative thinker with problem-solving capabilities, able to identify new opportunities in a fast-paced market environment.
5. Cross-cultural communication experience and the ability to work in a global, dynamic environment.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
---
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $89200 - $191000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Salary : $89,200 - $191,000
