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Customer Data Platform (CDP) Manager for Dealership Group (NOT REMOTE)

Tim Moran Auto Group
Hemet, CA Remote Full Time
POSTED ON 3/25/2025
AVAILABLE BEFORE 4/20/2025

Do you thrive at the intersection of data, strategy, and customer experience?

We’re looking for an experienced Customer Data Platform (CDP) Manager to oversee and optimize our data-driven marketing and customer engagement initiatives.

If you’re passionate about leveraging data to deliver personalized, impactful experiences, this is the role for you!

Responsibilities :

  • CDP Management : Oversee the setup, configuration, and maintenance of our Customer Data Platform to ensure optimal functionality and data accuracy.
  • Data Integration : Collaborate with IT and marketing teams to integrate data from multiple sources, including CRM, website, social media, and dealership software systems.
  • Customer Segmentation : Design and implement robust segmentation strategies to enable targeted marketing campaigns and customer engagement initiatives.
  • Data Analysis and Insights : Analyze customer data to identify trends, behaviors, and opportunities, and provide actionable recommendations to the marketing and sales teams.
  • Personalization Strategies : Work with marketing teams to develop and execute personalized marketing campaigns that drive customer loyalty and increase sales.
  • Compliance and Security : Ensure data handling and usage comply with data privacy regulations (e.g., GDPR, CCPA) and maintain robust data security protocols.
  • Training and Support : Educate internal teams on CDP capabilities and best practices to maximize the platform's impact.

Qualifications :

  • Experience : 5 years of experience in customer data management, digital marketing, or a related field, with at least 2 years managing a Customer Data Platform.
  • Technical Expertise : Hands-on experience with leading CDP solutions (e.g., Salesforce, Adobe Experience Platform, Segment) and data visualization tools (e.g., Tableau, Power BI).
  • Analytical Skills : Strong ability to analyze data, generate insights, and translate them into actionable strategies.
  • Marketing Knowledge : Deep understanding of digital marketing, customer journeys, and personalization techniques.
  • Project Management : Excellent organizational and project management skills, with the ability to coordinate cross-functional teams.
  • Communication Skills : Strong written and verbal communication skills to convey data insights and strategies effectively to diverse stakeholders.
  • Adaptability : Ability to thrive in a fast-paced, dynamic environment with competing priorities.

    • Why Join Us?

  • Innovative Environment : Be part of a forward-thinking auto group embracing cutting-edge technology to redefine the customer experience.
  • Impactful Role : Play a pivotal role in shaping our customer engagement and driving business growth through data-driven strategies.
  • Competitive Compensation : Enjoy a comprehensive salary and benefits package, including performance-based bonuses.
  • Career Growth : Opportunities for professional development and advancement within our expanding organization.

    • How to Apply :

    Send your resume and a brief cover letter detailing your experience with customer data platforms and data-driven marketing strategies to [Email Address] with the subject line “CDP Manager Application – [Your Name].”

    Application Deadline : 1-31-2025

    We believe in creating exceptional customer experiences, and we need your expertise to make it happen.

    Join us today!

    We are an equal-opportunity employer.

    We celebrate diversity and are committed to creating an inclusive environment for all employees.

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