Demo

Food Industry CPG Sales Development Manager

Tina's Burritos
Bentonville, AR Full Time
POSTED ON 2/14/2025
AVAILABLE BEFORE 5/9/2025

Job Description

Job Description

Salary : $65-85K Base plus bonus based on area

Job Title : Regional Sales Development Manager

Tina's Burritosis the leading CPG brand of frozen single serve burritos in America and is owned by Camino Real Foods, Inc. We bake up a million budget friendly burritos in our Los Angeles, CA factory daily and serve them to burrito lovers who appreciate great taste, convenience, and quick meals filled with important daily nutrients. All of our products are slow cooked in large kettles so the spices and flavors meld together for a flavor profile that is the industry leader, and then flash frozen for freshness.

From Moms to Movie Stars, many customers write in and say they have been "addicted" to our burritos since 1984 when we first started making them. Others write in and say they started buying our products with food stamps because it was all they could afford, but now they buy Tina's Burritos with money in the bank. We are very proud to be able to produce a quality product that helps eliminate food insecurity in America and save our customers time and money that can be put towards advancing their own lives. You can find our products in the frozen aisle and deli section of your favorite grocery or convenience store nationwide. From our freezer to yours with love, for more information visithttps : / / www.tinasburritos.com

Duties and Responsibilities : We are seeking a highly motivated and results-driven Food Industry CPG Sales Development Manager to generate profitable sales growth for the company in our Markets per annual business plan targets. The person will oversee the sales execution on the Tinas and Las Campanas brands in markets. The existing region represents millions in annual sales and is a top growth area for the company. This position will help lead the development and management of tools for presenting new products to customers, interface with their new product setup, and ensure that our EDI and shipping systems are properly communicating with their customers. The successful candidate will utilize syndicated data to create compelling selling stories for the Tinas brand and reduce the friction to allow buyers to buy our products. They will have direct sales responsibility for retail grocery, deli, convenience, and food services in their Region of the United States.

Essential Job Duties

  • Candidate will oversee a broker network as well as call on customers directly.
  • The candidate will participate in all category review meetings with all customers in the West Region along with direct responsibility for major grocery retailers.
  • Planning : Develop market sales and spending budgets based on corporate objectives.
  • Create ongoing 90-day objectives and report against critical business metrics monthly.
  • Trade Spending Optimization : Develop, maintain, and manage trade spending programs with your brokers and customers that adhere to approved spending levels while effectively helping to grow the business.
  • Broker Management : Conduct monthly meetings with brokers to review sales results versus set targets, customer promotional planners, and Nielsen category and brand trends.
  • Create analytically driven compelling sales presentations using primary and syndicated research to target new business opportunities in the freezer and the perimeter, with particular focus in the Deli area.
  • Must be able to leverage Nielsen to achieve targeted sales and promotional activity.
  • Conduct monthly retail pricing audits in all markets.
  • Communicate competitive activity and create action plans.
  • Work closely with the customer service team to ensure customer POs are processed correctly and appointed to deliver on time.
  • Collaborate with cross-functional teams to identify and resolve setup issues related to product launches, pricing, promotions, and new item setups with our customer partners.
  • Ensure that Tinas and Las Campanas online product images are current at all customers.
  • Create meaningful product pricing and distribution strategies to help grow the Tinas brand.
  • Stay up to date with market trends, competitive landscape, and industry developments to inform sales strategies and tactics.

Qualifications :

  • Bachelor's degree in Business, finance marketing, or a related field.
  • Experience in developing and managing sales tools and automation.
  • Strong analytical skills with the ability to interpret syndicated data and make data-driven decisions.
  • Strong communication, negotiation, and presentation skills.
  • Self-starter with a strong work ethic and ability to work independently.
  • Ability to travel up to 50% of the time.
  • We are looking for a results-driven individual with a passion for sales and marketing, we encourage you to apply for this exciting opportunity to join our team.
  • Outstanding leadership skills are a must. Candidates must be able to identify and prioritize goals and determine well-thought-out and detailed deployment plans to achieve these goals successfully and on time.
  • Highly flexible; able to work on multiple projects simultaneously while meeting deadlines. Excellent organizational and interpersonal skills.
  • Must have a strong working knowledge of retail math concepts including P&L management, trade spend management, ROI, gross margin, and retail sales velocity metrics.
  • Effective communication skills.
  • Must be a team player
  • Self-starter
  • Please watch this short video to hearWhat Makes Tina's Burritos So Specialin the words of our employees, managers, and CEO.

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    Salary : $65,000 - $85,000

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