Sr. Director, Consumer Insights and Experience Strategy

Sr. Director, Consumer Insights and Experience Strategy Join to apply for the Sr. Director, Consumer Insights and Experience Strategy role at TinderBase pay range $250,000.00 / yr - $300,000.00 / yrOur Mission Launched in 2012, Tinder revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need : real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45 languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”.Our Values One Team, One Dream : We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.Own It : We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.Never Stop Learning : We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.Spark Solutions : We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.Embrace Our Differences : We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.In this role, you will : Consumer Insights Strategy & Leadership : Develop and execute the overall consumer insights strategy to develop a deeper understanding of our users, their needs, preferences, behaviors, and attitudes. Lead the team in delivering insights that generate actionable insights and directly influence product strategies and roadmaps.Market & Consumer Research : Oversee the design, execution, and interpretation of consumer research initiatives, leveraging best-in-class quantitative and qualitative methods (e.g., surveys, focus groups, user interviews, ethnographies, A / B testing, etc.).User Experience & Product Development : Ensure that user insights are integrated into the product lifecycle, from ideation through launch, and continually advocate for user-centered design. Provide feedback to product teams on user needs and pain points to help optimize the user experience and engagement. Lead the User Experience Research (UXR) to ensure ease-of-use, accessibility, and optimal feature design, supporting experiments and de-risking major projects.Team Management & Development : Lead, mentor, and develop a high-performing team of researchers and UX strategists. Create the organizational structure / systems and foster a culture of collaboration, innovation, and continuous learning.Voice of the customer : Ensure ongoing monitoring and sharing of customer sentiment, such as customer panels, AI and other resources. Partner with teams across the organization to highlight and address issues and opportunities, and employ optimal, varied research methods to answer the highest priority questions.Executive Reporting & Communication : Present key insights and recommendations to C-suite executives and other senior stakeholders in a clear, compelling manner. Ensure that insights are communicated in a way that is relevant, actionable, and tied to business outcomes.You'll need : Education : Bachelor's degree in Marketing, Psychology, Sociology, Business, or a related field (Master’s degree or MBA preferred).Experience : 10 years of experience in consumer insights, market research, or product strategy within a technology or consumer-facing company. At least 5 years of experience in a leadership role managing teams.Expertise : Strong experience in both qualitative and quantitative research methodologies, including survey design, focus groups, user interviews, ethnography, and A / B testing. Experience with consumer segmentation, data analytics, and behavioral data.Technical Skills : Proficiency with research tools and platforms (e.g., Qualtrics, Nielsen, Google Analytics, Tableau, SPSS, etc.). Familiarity with data analysis tools (e.g., R, Python) and statistical methods.Industry Knowledge : Deep understanding of the digital / social media, online dating, or relationship-building industries, including emerging trends, consumer behavior, and competitive landscape.Leadership : Proven ability to lead cross-functional teams, manage complex projects, and influence decision-making at the executive level.Communication Skills : Excellent written and verbal communication skills, with the ability to present complex insights in a clear, engaging, and impactful manner to both technical and non-technical stakeholders.Analytical & Problem-Solving Skills : Strong critical thinking and problem-solving abilities, with the ability to synthesize large volumes of data and turn them into actionable business insights.Deep Customer Empathy : Proven ability to walk in our customer’s shoes and understand their needs, behaviors, and motivations without bias.Nice to have : Experience in a publicly traded tech company or fast-paced startup environment.Expertise in the online dating and social networking space.Familiarity with machine learning and AI-based user behavior modeling.Commitment to Inclusion At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.#J-18808-Ljbffr

Salary : $250,000