SEO Analyst

Joining Tipalti means you're stepping onto a fintech unicorn rocketship pointed towards greatness. We're the financial operations experts powering high-velocity companies and eliminating the pain in payments. Tipalti eliminates up to 80% of the payables workload for finance and accounting departments. Our AI-driven technology does the work no one wants to do, and we do it better than anyone.

SEO Analyst
Tipalti is looking for an SEO Analyst to manage our internal SEO projects. Joining Tipalti means you’ll be stepping into a successful and fast-growing SEO team where you’ll receive support, budget, training, and resources to help you succeed in the role.
Our SEO team handles varying projects, both internal and external. This person will get the chance to own our internal projects, which means you’ll have broad exposure to the business of a high-growth FinTech Unicorn, and you’ll get to work with more marketing teams outside of SEO, including our creative team, our development team, marketing opps, key business leaders, and others along the way.
Managing our internal SEO projects means that you’ll get to help shape the strategy for SEO on Tipalti’s product pages, integrated campaigns, and become our go-to SEO for promoting the Mass Payments product. It’s a role that will help you sharpen your soft skills, just as much as it will help you sharpen your hard skills as a collaborative and strategic SEO professional.

Internal SEO Analyst Functions

• Manage two writers for needs-based content production
• Drive project-focused content that places higher importance on quality to improve topical authority
• Helps set and communicate the SEO strategy with the broader organization with support from our Inbound Marketing Sr. Manager.
• Assists in mapping Tipalti’s content hubs & internal linking projects
• Conducts research on Tipalti’s competitors and keyword universe to find growth opportunities
• Creates clear, detailed project briefs for writers, designers and developers
• Owns the intelligence and SEO strategy for mass payments as Tipalti’s go-to for mass pay SEO

Qualifications

• 3-5 years of proven SEO experience
• In-house SEO experience is preferred, but agency SEO experience is acceptable
• Excellent verbal and written communication skills
• A team player who is comfortable leading projects with a collaboration-first mindset
• Experience with B2B SaaS SEO programs is preferred, but not required

Key Skills

• Solid understanding of strategic SEO and the components that create SEO success
• Excellent keyword research skills
• Ability to work with data platforms like Google Analytics, Salesforce, and Microsoft Excel
• Able to perform opportunity analysis and competitive research
• Strong SERP Analysis skills for uncovering search intent and incorporating search intent into on-page content strategy
• An understanding of web architecture and internal links as they relate to SEO best practices
• Project management experience and an eye for UX recommendations are a plus

#LI-ESP
Companies like Twitch, Twitter, GoDaddy, and Roblox entrust Tipalti to scale their business rapidly and dramatically reduce finance friction. Headquartered in San Mateo, California, we're a well-funded startup with a multi-billion dollar valuation.
But beyond the technology and impressive growth, Tipalti is fueled by a commitment to our customers. We work hard for our 98% customer retention rate built on trust and reliability. Tipalti means "We handled it," a mission our customers know we deliver consistently.
Around personal growth and wellness, Tipalti offers competitive benefits, a flexible workplace, career coaching, and an environment where you can thrive and be an impact player! Our culture ensures everyone checks their egos at the door and stands ready to reach success together. We also dedicate ourselves to diversity and equal opportunity for all.

Job Type: Full-time