Job Overview
Tipping Point Media, an award-winning leader in experiential marketing and AI-driven solutions, is seeking a visionary Marketing Manager to spearhead our marketing initiatives and drive innovation, creativity, and strategic problem-solving. This role is pivotal in leveraging AI, data analytics, and immersive XR (VR / MR / AR) technologies to craft groundbreaking marketing strategies that enhance audience engagement, accelerate lead generation, and establish Tipping Point Media as a thought leader in the industry.
We serve a diverse clientele across Pharmaceutical, MedTech, Department of Defense (DOD), and K-12 STEMM education sectors, offering unique opportunities to contribute to projects that reshape industries and improve lives. If you are passionate about cutting-edge marketing, AI, and immersive storytelling, we invite you to join us in redefining the future.
Key Responsibilities
Strategic Marketing & AI Innovation :
- Develop and execute marketing strategies to enhance brand positioning and audience engagement.
- Identify emerging market trends, AI advancements, and customer insights to drive innovative campaigns.
- Implement AI-driven automation, predictive analytics, and personalized content strategies to maximize impact.
Creative Lead Generation & Demand Generation :
Design and execute data-driven, lead generation strategies across multi-channel platforms.Optimize the marketing funnel using predictive modeling to improve lead quality and conversion rates.Experiment with immersive marketing techniques, including XR (VR / MR / AR) experiences and interactive AI simulations.Campaign Development & Digital Transformation :
Develop and lead high-impact, multi-channel campaigns leveraging AI-powered tools for personalization and automation.Utilize Google Ads, LinkedIn, and advanced programmatic advertising for precise audience targeting.Integrate AI-driven customer engagement tools and immersive XR experiences into campaign execution.Data-Driven Decision Making & Optimization :
Leverage advanced analytics and insights to track, measure, and optimize campaign performance.Conduct A / B testing, machine learning-powered sentiment analysis, and predictive modeling for optimization.Continuously refine strategies based on performance data and AI-driven recommendations.AI-Powered CRM & Automation :
Manage AI-driven marketing automation platforms to enhance lead scoring and pipeline efficiency.Align marketing initiatives with sales objectives, ensuring seamless handoffs and measurable KPIs.Implement chatbots, AI-assisted email marketing, and hyper-personalized customer journeys.Content Strategy & SEO Leadership :
Oversee the development of AI-enhanced, data-driven content that attracts and engages target audiences.Optimize SEO / SEM strategies using AI-powered tools to maximize organic reach and inbound lead generation.Brand Innovation & Thought Leadership :
Establish Tipping Point Media as an industry thought leader through cutting-edge branding initiatives.Champion the integration of AI, immersive XR storytelling, and experiential marketing to differentiate the brand.Collaboration & Cross-Functional Leadership :
Partner with sales, creative, technology, and product development teams to align marketing efforts with business growth objectives.Lead cross-functional projects that integrate AI, data science, and XR-based storytelling into marketing strategies.Budget & Performance Management :
Develop and oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI.Continuously assess the impact of AI-powered and XR marketing initiatives to refine investments in high-performing channels.Qualifications & Skills
Bachelor’s degree in Marketing, Business Administration, or a related field.3-5 years of experience in marketing, with a strong focus on lead generation, demand generation, and digital transformation.Experience in AI-driven marketing automation, analytics, and customer journey optimization.Strong knowledge of SEO, SEM, digital advertising, and data-driven content marketing.Experience in XR (VR / MR / AR) campaign development and immersive brand storytelling.Exceptional problem-solving, creativity, and innovation-driven thinking.Ability to thrive in a fast-paced, high-growth, creative environment.Preferred Qualifications
Experience in healthcare, MedTech, or experiential marketing.Expertise in AI-powered lead nurturing, automation, and predictive marketing strategies.Familiarity with Account-Based Marketing (ABM) and hyper-personalization.Background in XR (VR / MR / AR) content creation and engagement strategies.What We Offer
Competitive salary and additional bi-weekly commission based on leads generatedComprehensive benefits package.A collaborative, creative, and technology-forward culture.The chance to work on groundbreaking AI, XR (VR / MR / AR), and Serous Gaming campaigns.Opportunities for rapid career growth in a state-of-the-art, innovation-focused, and family-first oriented organization.Looking forward to meeting you. To learn more about us, visit :
