Overview : Tire Waste Management is seeking a dynamic and results-driven Marketing Director to spearhead our marketing initiatives. As we currently do not have an established marketing department, this individual will be responsible for creating a comprehensive strategy and leading its implementation to drive growth, brand awareness, and customer engagement. This role is ideal for a strategic thinker with a hands-on approach who thrives in building systems from the ground up.
Key Responsibilities :
Strategic Leadership :
- Develop and execute a comprehensive marketing strategy aligned with business goals.
- Monitor industry trends and adjust strategies to maintain competitiveness.
- Collaborate with leadership to define and track KPIs.
Digital Marketing :
Oversee SEO strategies to improve website traffic and search engine rankings.Manage email marketing campaigns, including automation and performance tracking.Implement and optimize digital advertising campaigns across platforms.Social Media Management :
Create and manage content calendars for social media channels.Develop engaging and brand-aligned content to increase community engagement.Track performance metrics and optimize for growth.Branding and Materials :
Design and maintain branding guidelines and ensure consistency across materials.Oversee the creation of promotional and sales materials, including brochures, presentations, and digital assets.Lead Generation and Campaigns :
Plan and execute lead generation campaigns to drive qualified leads.Track ROI and continuously optimize strategies for lead conversion.Online Directories and Reputation Management :
Ensure accurate and up-to-date listings in online directories.Manage customer reviews and enhance the company’s online reputation.Market Research and Partnerships :
Conduct market research to identify trends, customer needs, and competitor strategies.Develop and maintain local business partnerships and trade show participation to expand reach.Conversion Rate Optimization (CRO) :
Analyze website and campaign performance to improve conversion rates.A / B test strategies to refine messaging and user experience.LinkedIn Networking :
Utilize LinkedIn for brand-building, lead generation, and professional networking.Create and share thought leadership content to establish industry authority.General Awareness and Education :
Build and execute initiatives to increase awareness of the company’s services and educate target audiences.Key Qualifications :
Proven experience in marketing, preferably in a leadership role.Strong expertise in digital marketing, SEO, social media, and branding.Exceptional project management and organizational skills.Experience with marketing analytics tools to track performance and ROI.Creative thinker with the ability to translate vision into actionable plans.Strong written and verbal communication skills.Adaptive to industry trends and highly resourceful in overcoming challenges.Bachelor's degree in Marketing, Business Administration, or a related field.Preferred Traits and Skills :
Resourceful problem-solver who thrives in a fast-paced environment.Adaptable and trend-savvy marketer who stays ahead of industry developments.Strategically driven but with a hands-on, execution-oriented mindset.Collaborative team player with the ability to work cross-functionally.Why Join Tire Waste Management? Be part of a growing company making an environmental impact in the tire recycling industry. This is a unique opportunity to build a marketing function from the ground up, take ownership of strategic initiatives, and play a pivotal role in the company’s growth. As the marketing department grows, so do your opportunities for advancement, including raises, bonuses, and expanded responsibilities. This role provides a clear path for career development and the chance to shape your future while contributing to a meaningful mission.
How to Apply : Interested candidates should submit their resume and a cover letter detailing their relevant experience and vision for this role.
