What are the responsibilities and job description for the Senior Director of Marketing position at Tireco, Inc?
Senior Director of Marketing
A dynamic leader with a strategic mindset, we are seeking an experienced Senior Director of Marketing to drive our national marketing strategy. The ideal candidate will have a strong track record of developing successful joint-marketing programs and partner project management skills.
Key Responsibilities:
- Develop and execute a comprehensive national marketing strategy that activates our products and influences purchasing behavior.
- Collaborate with internal stakeholders to ensure alignment around business strategy, messaging, and KPIs.
- Stay up-to-date on industry trends, competitor activities, and emerging opportunities to inform marketing strategies and tactics.
- Leverage technology to streamline processes and communication with customers.
- Design and implement turn-key campaigns, kits, and programs to drive engagement, lead generation, and sales enablement.
- Oversee the creation of compelling marketing collateral, including presentations, sales tools, and digital content.
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or equivalent experience.
- Minimum of 10 years of experience in marketing, with at least 5 years in leadership roles.
- Proven success in developing and executing marketing strategies that drive business growth.
Preferred Qualifications:
- Experience managing multi-channel campaigns, brand positioning, and demand generation.
- Strong leadership, team-building, and cross-functional collaboration skills.
- Excellent ability/knowledge of the ERP system, NetSuite preferred.
