Senior Marketing Manager - Customer Experience

Discovery is at the core of everything we do - whether it’s a great value, incredible style, or building long-lasting partnerships with people around the world. That’s what makes TJX different. You can find it all across our brands: TJ Maxx, Marshalls, HomeGoods, Sierra, and Homesense. Every one of our brands has one thing in common: environments that are always changing. That’s just how we like it. Every day is an opportunity to discover something new about our business, our partnerships, and even about yourself. Come discover what different can mean for you.

Senior Marketing Manager – Customer Experience

The Opportunity: Contribute To The Growth Of Your Career. 

The Manager Of Marketing, TJ Maxx, is responsible for leading channel marketing strategies, with the intention of driving short- and long-term growth for the brand! The Manager Of Marketing has a strong understanding of the marketing landscape, channel standard methodologies, and brand priorities, and can easily translate insights and data into integrated marketing strategies and programs. This leader helps to establish and lead clear and compelling plans for their respective channels which can range from retail experience to social media.

Reporting directly to the Assistant Vice President of Marketing for TJ Maxx, this specific role is responsible for ensuring that the brand is expressed through the customer experience in our digital properties (site & e-mail) and overall in-store environment, inclusive of seasonal signage, partnership with the TJX Rewards loyalty program and the opening of new stores. This individual will direct the development and lead marketing programs that improve the customer experience in-store and online. This role will partner closely with key collaborators in Store Operations, Store Design, Merchandising, .com, Media, and Loyalty to ensure strategies and initiatives effectively convey the brand identity and build shopping environments that are easy, fun and underscore the value proposition.

TJX Marketing is committed to cultivating well-rounded marketers who have a collection of experiences and exposures that allow them to respond and flex to the needs of the business; media and consumer landscape – ultimately delivering positive momentum to the business and brand health. Joining our team means that throughout your TJX career, you will hold roles across brands and marketing functions, supporting and contributing to our strong focus of ensuring we meet our consumer needs, while also training and developing talent to best support the business.

Who We Are Looking For: You.  

• Partner with the AVPD TJ Maxx, and internal collaborators, to contribute to the development of annual strategies and plans for TJ Maxx retail experience, email/site and new stores
• Drive marketing direction and coordinate team on execution of retail marketing plans for stores, seasonal sign packages, merchandise department opportunities and field opportunities
• Drive marketing direction and supervise team on execution of email and site content
• Liaise with the Merchant and Planning Teams to interpret business priorities and advise development of quarterly/seasonal digital and in-store content
• Partner with TJX Loyalty team to develop content that helps to drive growth of TJX Rewards program
• Collaborate with Store Operations, Store Design, Consumer Insights and Merchandising on the development of new store prototypes and store design projects
• Develop strategic marketing plans and lead execution of new store openings and relocations
• Drive creative development of TJ Maxx Gift Cards for both stores and site
• Cultivate positive relationships with Store Operations and Field via communication of key marketing programs and partnerships to generate awareness and engagement
• Collaborate across TJ Maxx Brand team to share ongoing programs and strategies to deliver a consistent experience across all marketing channels
• Manage internal communications (video production, presentations, etc.) for TJ Maxx that drive awareness, excitement and engagement behind Brand initiatives among key audiences
• Lead the annual forecasting and monthly tracking of Marketing Signage, New Store Opening, and Shipping budgets
• Manage and develop a high performing team – encouraging a culture in which each associate feels welcomed, valued, and engaged

Qualifications

• Bachelor’s Degree or equivalent experience
• 10 years of Marketing and or Customer Experience for an advertising agency or BTC business, preferably in retail or fashion/home fashions
• Excellent written and verbal communication skills
• Strong interpersonal skills, including deep listening and inquiry, highly collaborative
• Interest in fashion/style, home trends, and is digitally savvy
• Experience evaluating creative and interpreting brand vision through creative execution
• Ability to build relationships with all levels within an organization
• Skilled user of Microsoft Office programs, Word, PowerPoint, Excel, Outlook

We care about our culture, but we also prioritize your needs! 

• Competitive Pay 
• Hybrid Work Environment 

• Weekly paychecks 
• Paid time away 
• Programs to support environment and corporate responsibility 
• TAAP – TJX Associate Assistance Programs  
• Associate Discount 

• Career Development Opportunity 
• Be a part of an inclusive team  

Benefit programs and eligibility terms vary across our global locations. We encourage you to apply to learn more about how our benefits can make a difference for you. 

This position is hybrid requiring 2 days per week in the office in Framingham, MA and is not open to remote work.

This position has a starting salary range of $111,300 to $144,800 per year.

Actual starting pay is determined by a number of factors, including relevant skills, qualifications, and experience.

This position is eligible for an annual incentive.

Discover Different at TJX means opportunity, teamwork, and career growth. That’s why working here is so much more than a job. When you’re a part of our TJX family, you have the full support of a diverse, close-knit group of people who work together to deliver the best value and style in the business. Our inventory is always changing and our approach is continually evolving, which means every day is another chance to Discover Different.

We consider all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.

 Posting Notes: 770 Cochituate Rd Framingham MA 01701 

Salary : $111,300 - $144,800