What are the responsibilities and job description for the Coordinator, Ad Operations position at TKO Group Holdings, Inc.?
Who We Are :
Endeavor is a global sports and entertainment company, home to many of the world's most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE : TKO), a premium sports and entertainment company comprising UFC and WWE.
Summary : Based in WWE's Stamford, CT headquarters, the Coordinator will work within the Operations group in the Global Partnerships division ("GP"). This role will report to the Operations Manager and play a crucial role in assisting with the day-to-day management of the CRM system, ad trafficking systems, and collaborate on media plan structure and deal building that contribute towards achieving account renewals and long-term revenue growth for high-exposure GP clients.
Coordinator, Operations - Responsibilities
- Assisting in day-to-day management of CRM system (Boostr)
- Serve as liaison between ad serving companies (i.e., Google, YouTube, etc.) and internal teams (i.e., planning, sales, campaign management, tech, insights, and analytics, etc.) to provide understanding and implementation around tech capabilities
- Liaise with finance on all billing and compliance processes : monthly closes, new executed deals, international reporting
- Manage digital media inventory to ensure balance and full delivery for sold partnerships and internal promotion campaigns
- Coordinate with the planning team on deal data entry, closing deals, account creation and audits
- Support on an ad-hoc basis the media planning for deal building, rate card management / updates, creation of new CRM fields / metrics
- Manage WWE digital media marketing campaigns across international and domestic digital platforms (.com, mobile, YouTube, WWE network, etc.)
- Support in trafficking of digital assets (banners, pre-roll video, third party tags, 1x1s, etc.)
- Support on an ad-hoc basis the digital campaign management team as needed for organizing client reports, providing CRM support on deal delivery
- Monitor campaign performance through 3rd party databases and provide optimizations as needed
Qualifications
TKO unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world's diverse voices.
TKO is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
