What are the responsibilities and job description for the Social Media Content Creator & Strategist- On-Site ONLY/NO REMOTE WORK position at TLF Apparel?
Job Description
TLF Apparel is seeking a highly skilled and strategic-minded individual to join our team as a Social Media Content Creator & Strategist. The ideal candidate is a creative thinker with a passion for storytelling and a deep understanding of social media platforms. The Social Media Content Creator & Strategist will play a key role in shaping & crafting engaging and visually stunning content to elevate our brand presence across various social channels while developing our brand narrative and creating impactful content strategies and driving engagement across Instagram, Tiktok, Youtube, Pinterest, FB, Twitter, Threads and other various social channels.
As an expert in social media, content production, data analysis, channel optimization, and UGC; you will use your expert knowledge and experience to leverage best practices to continuously improve all social media marketing efforts and growth.
JOB DESCRIPTION DETAILS (INCLUDING BUT NOT LIMITED TO THE BELOW):
Company Description
TLF was established in 2012 as a premium athletic and lifestyle apparel brand, pioneering a new category of Gym-To-Street® Wear products engineered for your toughest training sessions, designed to carry you through the rest of your day for wherever life takes you. Our mission is to provide products designed to push the limits of innovation and human performance to the highest possible level via fit, wearability, and functionality while simultaneously providing an exclusive sense of style and unparalleled quality. Our products are distributed and sold globally direct to consumers via TLFapparel.com and our TLF App.
Join our team and work in a fun, fast-paced, energetic environment with endless potential for individual and professional career growth. Our company culture does not micromanage its team members. Instead, we thrive on empowering people to be self-motivated professionals who challenge themselves to work harder, smarter, and more efficiently as individuals and as part of a team. This winning formula creates a culture that inspires individuals and team members to continually set new and unprecedented goals that will continue to drive TLF to become a global leader in Gym-To-Street® Wear.
What are you waiting for? Join the TLF “FAM“ and create a lasting career that will never feel like a job but instead like you are fulfilling a passion that will make history! Let’s REDEFINE IMPOSSIBLE® and TAKE LIFE FURTHER® together.
BENEFITS (for full-time employees only):
Medical
Dental
Vision
A free gym membership to TLF’s state-of-the-art gym (aka TLF TRAINING LAB®)
Access perks (A discounted database that offers a network of consumer perks)
Chill, refuel, and recharge in our awesome employee lounge (unlimited coffee and tea)
PS5 stations for gamers
A monthly product allowance ($100) for our premium Gym-To-Street® Wear
Continued education programs & training
Employee team-building events
TIME OFF BENEFITS (for full-time employees only):
Vacation: 2 weeks a year (accrued at a rate of 3.08 per pay period)
Sick Days: 6 days a year (accrued at a rate of 1.85 per pay period)
Personal Days (PTO’s) 4 days a year (1 day accrued every quarter)
9 Paid Holidays
1 Floating Holiday (a day of your choosing)
PART-TIME/INTERN BENEFITS:
TLF is an equal-opportunity employer. We value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
TLF was established in 2012 as a premium athletic and lifestyle apparel brand, pioneering a new category of Gym-To-Street® Wear products engineered for your toughest training sessions, designed to carry you through the rest of your day for wherever life takes you. Our mission is to provide products designed to push the limits of innovation and human performance to the highest possible level via fit, wearability, and functionality while simultaneously providing an exclusive sense of style and unparalleled quality. Our products are distributed and sold globally direct to consumers via TLFapparel.com and our TLF App. Join our team and work in a fun, fast-paced, energetic environment with endless potential for individual and professional career growth. Our company culture does not micromanage its team members. Instead, we thrive on empowering people to be self-motivated professionals who challenge themselves to work harder, smarter, and more efficiently as individuals and as part of a team. This winning formula creates a culture that inspires individuals and team members to continually set new and unprecedented goals that will continue to drive TLF to become a global leader in Gym-To-Street® Wear. What are you waiting for? Join the TLF “FAM“ and create a lasting career that will never feel like a job but instead like you are fulfilling a passion that will make history! Let’s REDEFINE IMPOSSIBLE® and TAKE LIFE FURTHER® together. BENEFITS (for full-time employees only): Medical Dental Vision A free gym membership to TLF’s state-of-the-art gym (aka TLF TRAINING LAB®) Access perks (A discounted database that offers a network of consumer perks) Chill, refuel, and recharge in our awesome employee lounge (unlimited coffee and tea) PS5 stations for gamers A monthly product allowance ($100) for our premium Gym-To-Street® Wear Continued education programs & training Employee team-building events TIME OFF BENEFITS (for full-time employees only): Vacation: 2 weeks a year (accrued at a rate of 3.08 per pay period) Sick Days: 6 days a year (accrued at a rate of 1.85 per pay period) Personal Days (PTO’s) 4 days a year (1 day accrued every quarter) 9 Paid Holidays 1 Floating Holiday (a day of your choosing) PART-TIME/INTERN BENEFITS: TLF is an equal-opportunity employer. We value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
TLF Apparel is seeking a highly skilled and strategic-minded individual to join our team as a Social Media Content Creator & Strategist. The ideal candidate is a creative thinker with a passion for storytelling and a deep understanding of social media platforms. The Social Media Content Creator & Strategist will play a key role in shaping & crafting engaging and visually stunning content to elevate our brand presence across various social channels while developing our brand narrative and creating impactful content strategies and driving engagement across Instagram, Tiktok, Youtube, Pinterest, FB, Twitter, Threads and other various social channels.
As an expert in social media, content production, data analysis, channel optimization, and UGC; you will use your expert knowledge and experience to leverage best practices to continuously improve all social media marketing efforts and growth.
JOB DESCRIPTION DETAILS (INCLUDING BUT NOT LIMITED TO THE BELOW):
- Content Development:
- Conceptualize and create compelling, shareable content for social media platforms, including but not limited to Instagram, Tiktok, Pinterest, Youtube, Facebook, Twitter, Threads & LinkedIn.
- Produce a variety of content types, including images, videos, stories, and other multimedia assets.
- Strategic Planning & Growth:
- Work closely with the Social Media Coordinator to align content scheduling with broader brand messaging and marketing objectives.
- Plan and schedule posts in a manner that maximizes audience engagement and platform algorithms.
- Highly experienced at developing and implementing a growth strategy per social channel (via organic and paid posts), and delivering on high volume growth week over week for followers, engagement, and reach
- Creative Collaboration:
- Work closely with the marketing and I/A teams to align content with overall brand messaging and marketing campaigns.
- Platform Optimization:
- Tailor content for specific social media platforms, optimizing for each platform's unique features and audience preferences.
- Stay informed about emerging trends and best practices on social media.
- Engagement and Interaction:
- Foster engagement by responding to comments, messages, and mentions on social media platforms.
- Monitor trends and participate in relevant conversations to enhance community interaction.
- Consistent Branding:
- Ensure consistency in brand visuals and messaging across all social media channels.
- Uphold brand guidelines and contribute to the evolution of the brand's visual identity.
- Photography and Videography:
- Capture high-quality photos and videos to be used in social media content.
- Edit and enhance visual content using relevant software.
- Analytics and Reporting:
- Track performance metrics for social media content and provide insights for optimization.
- Contribute to regular reports on content effectiveness and audience engagement.
- Community Management:
- Monitor social media channels for brand mentions, comments, and messages.
- Engage with the audience in a timely and authentic manner, fostering positive relationships and addressing inquiries.
- Scheduling and Automation:
- Utilize social media management tools to schedule and automate posts across multiple platforms.
- Optimize scheduling based on platform analytics and peak engagement times.
- Campaign Integration:
- Coordinate with the marketing team to seamlessly integrate social media posts into broader marketing campaigns.
- Ensure that campaign-specific content is strategically scheduled for maximum impact.
- Adherence to Deadlines:
- Maintain a proactive approach to meet content calendar deadlines, adapting to changes and unforeseen events as necessary.
- Communicate effectively with team members to ensure timely delivery of assets and information.
- A bachelor’s degree in marketing, business or a related field
- 5 years managing and growing social media channels across all platforms (IG, FB, Pinterest, Tik Tok, YouTube, and Twitter)
- 3 years of managing all social media channels for a fashion/apparel brand
- Highly proficient and experienced with apps such as:
- Microsoft Excel, Word, and PowerPoint, and Google Docs,
- Social media business platform management and analytics
- (i.e. Later, Hootsuite, Sprout Social Business / Enterprise or similar software)
- Hashtag planners
- Google Analytics
- Google Trends
- IG / FB / Pinterest / Tik Tok / Youtube / Twitter / Analytics
- Content creation and editing apps- (i.e. Capcut, Lightroom, Canva, Adobe Premier, Photoshop)
- Grin (influencer and content relationship management software or similar software)
- Asana (project, task management, and calendar planning software)
- Highly proficient video editing and photo retouching
- Effective communication skills - both verbal and written in English (other languages are a plus) and content generation for social media post copy, etc,
- Able to quickly adapt to the brand voice and vision for all related social media and marketing needs
- Previous experience managing substantial budgets
- Experience with paid and organic social content formats
- Passion for the activewear and fitness industry
- Lover of Pop Culture and always up-to-date on what's trending
- A creative-minded individual with the ability to conceive, articulate and produce innovative ideas for new content
- Highly proficient with data analysis and KPI’s
- High attention to detail and an ability to predict audience behavior and preferences
- Ability to multitask, work in an extremely busy environment and remain positive and productive.
- Self-starter; effective in managing projects from the ground up
Company Description
TLF was established in 2012 as a premium athletic and lifestyle apparel brand, pioneering a new category of Gym-To-Street® Wear products engineered for your toughest training sessions, designed to carry you through the rest of your day for wherever life takes you. Our mission is to provide products designed to push the limits of innovation and human performance to the highest possible level via fit, wearability, and functionality while simultaneously providing an exclusive sense of style and unparalleled quality. Our products are distributed and sold globally direct to consumers via TLFapparel.com and our TLF App.
Join our team and work in a fun, fast-paced, energetic environment with endless potential for individual and professional career growth. Our company culture does not micromanage its team members. Instead, we thrive on empowering people to be self-motivated professionals who challenge themselves to work harder, smarter, and more efficiently as individuals and as part of a team. This winning formula creates a culture that inspires individuals and team members to continually set new and unprecedented goals that will continue to drive TLF to become a global leader in Gym-To-Street® Wear.
What are you waiting for? Join the TLF “FAM“ and create a lasting career that will never feel like a job but instead like you are fulfilling a passion that will make history! Let’s REDEFINE IMPOSSIBLE® and TAKE LIFE FURTHER® together.
BENEFITS (for full-time employees only):
Medical
Dental
Vision
A free gym membership to TLF’s state-of-the-art gym (aka TLF TRAINING LAB®)
Access perks (A discounted database that offers a network of consumer perks)
Chill, refuel, and recharge in our awesome employee lounge (unlimited coffee and tea)
PS5 stations for gamers
A monthly product allowance ($100) for our premium Gym-To-Street® Wear
Continued education programs & training
Employee team-building events
TIME OFF BENEFITS (for full-time employees only):
Vacation: 2 weeks a year (accrued at a rate of 3.08 per pay period)
Sick Days: 6 days a year (accrued at a rate of 1.85 per pay period)
Personal Days (PTO’s) 4 days a year (1 day accrued every quarter)
9 Paid Holidays
1 Floating Holiday (a day of your choosing)
PART-TIME/INTERN BENEFITS:
TLF is an equal-opportunity employer. We value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
TLF was established in 2012 as a premium athletic and lifestyle apparel brand, pioneering a new category of Gym-To-Street® Wear products engineered for your toughest training sessions, designed to carry you through the rest of your day for wherever life takes you. Our mission is to provide products designed to push the limits of innovation and human performance to the highest possible level via fit, wearability, and functionality while simultaneously providing an exclusive sense of style and unparalleled quality. Our products are distributed and sold globally direct to consumers via TLFapparel.com and our TLF App. Join our team and work in a fun, fast-paced, energetic environment with endless potential for individual and professional career growth. Our company culture does not micromanage its team members. Instead, we thrive on empowering people to be self-motivated professionals who challenge themselves to work harder, smarter, and more efficiently as individuals and as part of a team. This winning formula creates a culture that inspires individuals and team members to continually set new and unprecedented goals that will continue to drive TLF to become a global leader in Gym-To-Street® Wear. What are you waiting for? Join the TLF “FAM“ and create a lasting career that will never feel like a job but instead like you are fulfilling a passion that will make history! Let’s REDEFINE IMPOSSIBLE® and TAKE LIFE FURTHER® together. BENEFITS (for full-time employees only): Medical Dental Vision A free gym membership to TLF’s state-of-the-art gym (aka TLF TRAINING LAB®) Access perks (A discounted database that offers a network of consumer perks) Chill, refuel, and recharge in our awesome employee lounge (unlimited coffee and tea) PS5 stations for gamers A monthly product allowance ($100) for our premium Gym-To-Street® Wear Continued education programs & training Employee team-building events TIME OFF BENEFITS (for full-time employees only): Vacation: 2 weeks a year (accrued at a rate of 3.08 per pay period) Sick Days: 6 days a year (accrued at a rate of 1.85 per pay period) Personal Days (PTO’s) 4 days a year (1 day accrued every quarter) 9 Paid Holidays 1 Floating Holiday (a day of your choosing) PART-TIME/INTERN BENEFITS: TLF is an equal-opportunity employer. We value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Salary : $100
