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Vice President of Marketing

Toastique
Arlington, VA Full Time
POSTED ON 3/3/2025
AVAILABLE BEFORE 6/2/2025

About The Job

At Toastique, we’re more than just a cafe - we’re a holistic lifestyle brand integrating wellness, community, and memorable experiences. Our mission is to make healthy eating approachable, accessible, and enjoyable for all. Join our team and be a part of the vibrant and dynamic work culture where our passion for food and wellness converges. Furthermore, to be part of our vision - creating a world where healthy eating is a universal option, effortlessly integrated into everyday life for people everywhere.

Job Overview

The Vice President of Marketing will be responsible for overseeing the entire marketing strategy of Toastique, leading a high-performing team, and driving the growth and success of the company’s brand, products, and services in the market. The VP of Marketing will work closely with the executive leadership team to align marketing goals with business objectives, establish key performance indicators (KPIs), and ensure the successful execution of marketing initiatives that drive revenue and customer engagement.

Key Responsibilities

  • Strategic Leadership : Develop and implement a comprehensive marketing strategy that aligns with business goals, supports brand positioning, and drives customer acquisition and retention.
  • Team Management : Lead and mentor a diverse team of marketing professionals (Director of Marketing & Digital Marketing Coordinator) across various disciplines including digital marketing, brand management, product marketing, content, and communications.
  • Market Research & Analysis : Conduct in-depth market research to understand industry trends, customer needs, and competitor activities. Utilize insights to optimize marketing strategies.
  • Brand Development : Oversee the development and execution of the company’s brand strategy, ensuring consistency and strength across all channels and platforms.
  • Performance Metrics & ROI : Define, track, and optimize key performance indicators (KPIs) for all marketing activities to ensure return on investment (ROI) and alignment with business growth targets and ultimately increase sales company wide.
  • Campaign Execution : Direct the creation and execution of integrated marketing campaigns across multiple channels (digital, print, events, etc.) to generate leads and drive customer engagement.
  • Budget Management : Manage the marketing budget effectively, ensuring resources are allocated to the most impactful initiatives and that the department operates within budget.
  • Cross-Department Collaboration : Work closely with Sales, Product, and Customer Service teams to align marketing efforts with sales goals, product launches, and customer feedback.
  • Innovation : Stay ahead of market trends, new technologies, and marketing best practices to ensure the company remains competitive in the industry and leverage existing vendor relationships to streamline processes & increase efficiency.
  • Executive Reporting : Report to the executive team on marketing performance, trends, and market insights.

Required Skills & Qualifications

  • Education : Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Experience : A minimum of 8-10 years of restaurant marketing experience with at least 2-3 years in a senior leadership role (VP, Director, or similar) in diverse markets.
  • Leadership : Proven experience in leading and managing diverse teams with a track record of developing talent and fostering collaboration.
  • Strategic Thinking : Ability to think strategically while managing the tactical execution of multiple initiatives simultaneously.
  • Marketing Expertise : Deep understanding of digital marketing, branding, content creation, lead generation, product marketing, and market research.
  • Analytical Skills : Strong data-driven mindset with the ability to analyze metrics and optimize campaigns for better results.
  • Communication Skills : Excellent verbal and written communication skills, with the ability to present and influence at all levels of the organization.
  • Budget Management : Experience in managing large marketing budgets and ensuring resource allocation aligns with business objectives.
  • Innovation : Demonstrated ability to drive innovation and creative solutions in marketing campaigns.

    • Preferred Skills

  • Expertise in digital marketing, content strategy, brand management, and market research.
  • Experience in Restaurant or franchise-owned establishments.
  • Strong understanding of SEO, SEM, social media, content marketing, email marketing, and marketing automation tools.
  • Familiarity with CRM tools and marketing analytics platforms (e.g., Salesforce, HubSpot, Google Analytics).
  • Experience in B2B and / or B2C marketing.
  • Strong leadership skills with the ability to inspire and lead cross-functional teams.
  • Excellent communication, presentation, and interpersonal skills.
  • Analytical mindset with proficiency in data-driven decision-making and marketing analytics tools.
  • In-depth knowledge of customer acquisition and retention strategies.
  • Ability to work in a collaborative, fast-paced, and dynamic environment.

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