What are the responsibilities and job description for the Social Media Manager position at Toccin Apparel Holdings, Inc?
Job Description
Job Description
TOCCIN began with the mission to make women feel more confident, comfortable, and stylish. Founded by entrepreneurs, Alex and Michael Toccin, they honed insights from years in the fashion industry, and as a couple living in New York, to design the right elevated essentials for women on the go. From luxurious knits to tailored blazers, to dresses for work or special occasions, the collections are designed for the lives women lead today.
TOCCIN is available at specialty retailers such as Saks, Neiman Marcus, Bergdorf Goodman, Bloomingdale’s and many specialty stores.
Social Media Manager
Overview
The Social Media Manager will be responsible for creating and managing social media content, including video production for various platforms, specifically focused on women's apparel. This role requires a detail-oriented and self-directed individual with prior experience in social media content creation, particularly in luxury fashion.
- Ideate and propose daily content schedules for social media
- Write copy for paid social media ads and organic posts
- Create content (carousels, photos, reels etc.) for social media
- Propose new collaborations and partnerships via social media with influencers or other brands
- Reply and engage on all social media platform direct messages and comments
- Upkeep the brand voice and keep consistent across all channels
- Keep social shopping channels up to date (tik tok, Meta, Instagram, Youtube, Snap, LinkedIn, Facebook, etc.)
- Monitor, pivot and quickly act on social media trends
- Create full funnel ads, track performance and allocate budget to campaigns accordingly for best results
- Present weekly reports on all social metrics (follower growth, engagement, ROAS etc)
Qualifications
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