What are the responsibilities and job description for the Brand Manager position at Tokyo Teriyaki Corporation dba CHOWKING?
Job Title: Brand Manager
Location: West Covina, CA
Company: Tokyo Teriyaki Corporation dba CHOWKING
About Us:
CHOWKING is a leading oriental quick service restaurant, renowned for its Chinese-inspired menu and modern fast food service. We were named one of the Top Three Most Valuable Restaurant Brands in Brand Finance's ASEAN 500 2024 Rankings and awarded the "Best Chinese Restaurant in South San Francisco" by the Quality Business Awards, achieving an overall quality score exceeding 95%. Voted one of America's favorite restaurant chains in 2023 by Newsweek and Statista, Chowking is now expanding its market reach and looking for a talented Brand Manager.
Role Overview:
The Brand Manager will also oversee MILKSHA, a well-established bubble tea brand from Taiwan. Milksha has won the Yushan National Award for Best Popularity in 2023 and 2024, received a 3-Star rating at the 2023 Anti-Additive Taste Awards, and the ITI (International Taste Institute) Excellent Flavor Award. Milksha continues to set the global benchmark for premium handcrafted beverages.
We are seeking a consumer-centric, innovative, and highly strategic marketing professional who can generate strategies and execute marketing plans that grow market share, enhance the brand's reputation, improve customer experience, and drive growth. The ideal candidate is passionate about uncovering consumer insights and delivering innovative marketing campaigns. Excelling in this role will require effective multi-tasking, offering quick and accurate insights and advice, and providing creative input to help build, promote, and enhance the assigned brands.
Qualifications:
• 4-5 years of experience in Brand Management or in a Creative, Media, or Digital agency.
• Preferably a college degree or related courses in Business, Management, Marketing Management, or an equivalent combination of education and experience.
• Brand management experience in the food/restaurant/hospitality/CPG industries is preferred.
• Strong Project Management skills.
• Flexible and adaptable in work schedules and assignments.
• Proficient in MS Applications tools (Word, Excel, PowerPoint, Outlook).
Key Responsibilities:
• Develop and implement comprehensive marketing strategies to drive business growth and increase brand awareness.
• Conduct market research and analyze consumer data to identify trends and opportunities.
• Collaborate with cross-functional teams to create innovative marketing campaigns and promotions.
• Manage budgets and resources to achieve marketing goals and objectives.
Working Conditions:
• Work in a fast-paced environment with multiple deadlines and priorities.
• Collaborate with colleagues and external partners to achieve common goals.
• Travel occasionally for business meetings and events.
What We Offer:
• Competitive salary range: $97,500 - $100,769/year.
• Comprehensive benefits package, including health insurance, retirement plan, and paid time off.
• Opportunities for career growth and professional development.
• Collaborative and dynamic work environment.
• Recognition and rewards for outstanding performance.
Equal Employment Opportunity:
CHOWKING is an Equal Opportunity Employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and respectful work environment that values diversity, equity, and inclusion.
Salary : $97,500 - $100,769
