What are the responsibilities and job description for the Director of Marketing- Tom Wood Group position at Tom Wood?
Tom Wood Group, in Indianapolis, Indiana, is a dynamic, multi-faceted organization operating across multiple states and New Zealand. Our diverse portfolio includes automotive dealerships, powersports, aviation, financing, insurance sales, and other unique ventures. With a commitment to innovation and excellence, we are seeking a visionary Director of Marketing to lead our B2B and B2C marketing strategies, drive digital transformation, and implement AI-driven marketing initiatives.
About the Role
We are looking for a strategic, data-driven marketing leader with expertise in both B2B and B2C marketing, AI-driven strategies, and the latest digital marketing trends. This individual will develop marketing initiatives that drive customer acquisition, increase brand awareness, and generate leads for both consumer and business markets.
Responsibilities :
- Marketing Strategy & Leadership : Design and implement a data-driven, multi-channel marketing strategy that seamlessly aligns with overall business objectives.
- Lead with Precision & Excellence : Build, mentor, and inspire a high-performing marketing team, ensuring all initiatives are executed with flawless precision, strategic alignment, and measurable impact.
- AI & Automation Expertise : Implement AI-powered marketing tools for automation, content creation, customer segmentation, and data-driven decision-making.
- Brand Management : Ensure a strong and consistent brand presence across all divisions and industries through compelling storytelling and strategic messaging
- B2B & B2C Marketing :
- B2B : Develop lead generation strategies for sales, commercial financing, retail parts, and corporate partnerships.
- B2C : Optimize customer engagement, digital advertising, and direct-to-consumer sales efforts for retail automotive, powersports, and aviation.
- Digital & Performance Marketing : Oversee SEO, SEM, social media, paid advertising, email campaigns, and website optimization to maximize conversions.
- Analytics & ROI Optimization : Utilize data analytics to track campaign success, optimize marketing spend, and enhance customer targeting.
- Trend Monitoring : Stay ahead of marketing trends, emerging AI technologies, and industry best practices.
- Cross-Functional Collaboration : Work closely with executive leadership, sales teams, and department heads to align marketing strategies with business objectives.
Qualifications :
Benefits :
About Tom Wood Group
The Tom Wood Group is proud to be family-owned and locally operated for over 50 years. Since our start in 1967, the Tom Wood Group has grown outside of automotive to include many franchises with locations throughout the Midwest and New Zealand.
Our Core Values : Humbly Confident, Passionately Driven, Sincere Desire to Help Others, Uncompromising Integrity
Offers of employment are contingent upon successfully passing a background screening including a criminal background check, a review of motor vehicle record, verification of social security number, and passing a drug test at a certified testing facility. Tom Wood Group is an equal-opportunity employer.
