We grow tour operator businesses.

Through marketing software and expert services, TOMIS generates more direct bookings for your business, makes sense of your marketing and sales data, and streamlines your operations.

Job Title: Paid Media Specialist
Job Category: Full-Time Employee
Headquarter Location: Missoula, MT
Work Location: In-office, Hybrid or Remote
Salary: Competitive, based on experience

Who We Are Looking For:

TOMIS is seeking a Paid Media Specialist who is a strategic thinker and a hands-on executor, dedicated to driving exceptional performance across multiple search engine marketing and social media platforms. This role is perfect for someone who is passionate about search engine marketing, social media advertising, data analytics, and has the expertise to innovate and optimize campaigns beyond the usual channels. The ideal candidate should be eager to explore new search engine marketing strategies, paid social platforms, deliver impactful results, and share their knowledge to empower the TOMIS team. Attention to detail and organization is absolutely essential.

Role & Responsibilities:

Your role and responsibilities will be to get up to speed with current client’s Google Ads and Meta accounts as well as take on management of new client accounts. You will also be involved in client communication. The SEM and Paid Social realm is constantly evolving, and you are expected to grow with these changes and always be curious about new and effective ways to advertise. You will be working directly with the Director of Paid Advertising as well as Marketing Managers on the team. This is subject to change at any time.

• Lead SEM & Paid Social Strategies: Develop, implement, and optimize PPC and paid social strategies across multiple platforms including Google Ads, Bing Ads, Facebook, Instagram, and others as they become relevant for our clients.
• Campaign Management: Manage and execute campaigns for clients with Google Ads and paid social as their primary service, ensuring alignment with their business goals and objectives.
• Creative Development & Execution: Design and produce ad creatives for campaigns across various social media platforms, ensuring they are visually compelling, on-brand, and aligned with campaign objectives.
• Optimization & Troubleshooting: Continuously monitor, optimize, and troubleshoot campaigns to ensure they meet performance KPIs. Adjust bidding strategies, budgets, and targeting as needed to maximize performance and ROI. Identify and resolve underperforming ads or audiences to improve overall campaign efficiency.
• Audience Development & Segmentation: Develop, test, and refine audience segments, ensuring targeting is optimized for client goals. Implement lookalike audiences and custom audience strategies to increase campaign reach and relevance.
• Budget Optimization: Develop budget recommendations based on client goals, expected cost-per-acquisition, and historical performance data. Share budget insights with the team and upper management to inform company best practices.
• Performance Reporting: Compile and analyze monthly reports on campaign spending, revenue, engagement, and other key metrics segmented by platform, industry, and reservation system. Present insights and recommendations to clients. Present larger service area reports, trends and insights to upper management.
• Client Communication & Reporting: Regularly communicate with internal team members and clients to update them on campaign performance, adjustments, and results. Manage expectations and provide strategic recommendations based on campaign performance and analytics.
• Cross-Platform Integration & Cohesion: Collaborate with other marketing channels (e.g., search,organic, email) to ensure SEM and paid social strategies are integrated within broader digital marketing efforts. Ensure that SEM and paid social messaging and goals are aligned with other digital and offline campaigns.
• Client Audits: Conduct Google Ads and/or paid social audits for prospective clients, presenting findings and recommendations during sales calls.
• Template & Strategy Development: Create templates, custom audiences, and strategic campaign guidelines for other team members to utilize across various campaigns and platforms.
• Privacy Compliance & Audience Building: Navigate and adapt to privacy updates affecting Google Ads and paid social, developing new audience strategies as necessary.
• Continuous Education and Industry Awareness: Stay updated on algorithm changes and new features of Google Ads and paid social platforms to ensure campaigns are aligned with platform best practices. Maintain expertise in paid social advertising by participating in webinars, industry events, and networking opportunities.
• Explore & Test New Social/Paid Channels: In collaboration with Google Ads Managers and Marketing Managers, this role will research and test new paid channels and strategies for clients. This may include Reddit, Snapchat, YouTube Shorts, and more.

Qualifications & Requirements:

• 2 years of experience in paid social media and SEM management, preferably in an agency environment.
• Proven track record of success with Google Ads, Facebook and Instagram Ads, and experience with platforms like TikTok, Snapchat, and Pinterest a plus.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Highly organized with a keen attention to detail.
• Excellent communication and collaboration skills, with the ability to convey complex ideas clearly to both internal teams and clients.
• Experience managing multiple client accounts and developing strategies tailored to different industries.
• Proficiency in using advertising platforms, analytics tools, and reporting software.

Desired Additional Skills:

• Experience with creative development and optimization for social campaigns.
• Ability to stay ahead of SEM and social media trends and algorithm changes.
• Strong problem-solving skills and ability to navigate complex campaign challenges.
• Enthusiastic about testing and scaling new SEM platforms, social media platforms and ad formats.

Physical Working Conditions:

The following physical requirements represent those that are required to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Sitting - [90%]
• Standing [5%]
• Walking [5%]
• Bending [Occasionally]
• Kneeling [Some]
• Lifting [Up to 25 pounds]
• Reaching [Regularly]
• Telephone Use [Yes]
• Computer Use/Manual Dexterity - [Yes]
• Ability to travel [10]

Position Highlights:

• Opportunity to be a part of a rapidly growing paid advertising department within a company with an established product-market fit in the tourism industry.
• Room for growth and leadership within the department.
• A supportive and innovative team environment in a company known for its fun, dynamic culture.
• Flexibility to work remotely or in the heart of downtown Missoula.
• Access to exciting industry perks like outdoor adventures, wellness programs, and industry discounts.

What We Offer You:

• Competitive salary, Unlimited PTO, and growth opportunities.
• Comprehensive health insurance plan.
• 401k with a match.
• Company-wide outdoor adventures twice a year.
• Discounts on outdoor industry gear and experiences.
• Company wellness program with gym reimbursements.
• Dog-friendly office environment.
• Powder day ski policy.

Position open until filled

TOMIS is an Equal Opportunity Employer