Franchise Development Coordinator

Tommy’s is looking for a Franchise Development Coordinator to play a central role in supporting the franchise development and real estate process, assisting with lead generation and tour days, and collecting and organizing various documentation related to franchise agreements and real estate. In addition, this role supports franchise marketing initiatives by managing leads, maintaining promotional materials, tracking data, and partnering with the Marketing team to assist with the direction and execution of marketing campaigns. The ideal candidate is highly organized, detail-oriented, and adept at both administrative and sales/marketing-related tasks.

What can Tommy's offer you?

• Base pay and eligibility for annual profit-sharing bonus
• Full insurance package including Health, Dental, Vision, Life, Disability, Employee Assistance
• 401k match and complimentary financial planning services
• Paid time off and paid holidays
• Opportunity for continued education and tuition assistance
• Valuable learning and development program
• Significant ability to grow internally for motivated and strong performing team members
• Fun, energetic, family-oriented work culture with an emphasis on team member morale
• Growing nationwide brand / presence

Position Responsibilities:

• Provide support to Franchise Development and Real Estate leaders with database maintenance, record keeping, and project support
• Lead the planning and execution of marketing campaigns to attract qualified franchise candidates
• • Work with internal marketing team to develop marketing materials aligned with brand standards (brochures, presentations, landing pages, and email templates) and maintain assets appropriately with updates as needed
  • Use marketing created email templates to execute and manage email marketing campaigns through client information system (NetSuite)
  • Work with internal marketing team to direct franchise development needs for paid media, advertising, social media, etc.
  • Partner with Events & Tradeshow Manager on franchise development calendar for tradeshow attendance
  • Track lead sources, conversion rates, and marketing metrics from all sources to provide data and improve campaign/initiative effectiveness
  • Prepare regular reports on lead generation, marketing effectiveness, and sales funnel progress
  • Oversee marketing budget and spend allocation for franchise development campaigns and initiatives and ensure optimal ROI
  • Stay updated on industry trends, competitor strategies, and marketing best practices to recommend new lead generation tactics
• Coordinate Discovery Day Tours and manage related documentation and record keeping
• • Facilitate all aspects of Discovery Days Tours, including scheduling, agendas, travel logistics, and follow-up communication
  • Collect, organize, and maintain potential franchisee documentation and records
  • Regularly audit and update franchise files for accuracy and completeness
• Provide administrative support for real estate committee (REC) needs
• • Schedule REC meetings, manage agenda, and maintain REC project/pipeline board and meeting feedback
  • Maintain the REC database and online platforms/software – perform data entry for real estate analysis, update department internal information, and assist with maintaining Development Map/market mapping software
• Support all development team members with special projects, administrative tasks, scheduling, documentation/reporting, and any software related tasks as needed - JIRA project management, NetSuite, SharePoint, etc.
• Collaborate closely with Franchise Development Managers, Project Managers, Real Estate, and other internal teams to align efforts and ensure a seamless candidate experience
• Identify process enhancements across all areas to improve efficiency and results
• Other duties as assigned; duties and responsibilities may change at any time with or without notice.

Position Qualifications & Candidate Attributes:

• Advanced degree in business/marketing/communications/related field or equivalent formal training/certifications and experience required
• Experience in business development, marketing coordination, or related roles – within franchise or fundraising industry preferred
• Basic understanding of franchise sales processes, compliance requirements, and event coordination experience a plus
• Proficiency in Microsoft Office and CRM systems, document management tools, and marketing platforms (email marketing, social media, analytics).
• Excellent written and oral communication skills
• Process-oriented and strong collaborator with ability to communicate and manage well at all levels of the organization and across various departments
• Strong organizational and time management skills; ability to multitask and prioritize workload
• Highly adaptable with strong problem-solving and critical thinking skills; ability to exercise good judgment and make sound data-backed decisions
• High level of integrity and dependability with a strong sense of urgency and results-orientation
• Views customer care as high priority; exhibits a positive can-do attitude
• Displays a strong initiative and drive to identify gaps and fill them

Work Environment and Physical Demands

This job operates in a professional office environment. Office hours are Monday through Friday from 8:00am - 5:00pm. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and operates primarily indoors with limited to no travel expectation.

To successfully perform the essential functions of this job, team member must be able to:

• Work and commute in all weather conditions
• Able to effectively communicate, listen, detect, converse with, discern, convey, express oneself and exchange information
• Able to walk, bend, twist, turn, stoop, climb steps, reach with hands, use hands to fingers
• Work in a fast-paced environment where they will often be multitasking
• Move about inside the office to access standard office equipment
• Constantly operate a computer and other office productivity machinery such as keyboard, copy machine and printer
• Remain in a stationary position 50% of the time, alternating between sitting and standing
• Ability to move and lift up to 30 pounds
• Drive between company locations and/or vendors or suppliers as needed while on job

Overview of Tommy’s Family of Companies:

Tommy's Express is a national franchise for outstanding car washes and car care services. Powered by industry leading technology and decades of experience and planning, Tommy's Express car washes deliver a cutting-edge car wash experience unlike anything you've encountered before. Our fully automatic washes feature advances including the easy-loading car wash dual belt conveyor, wide open car wash bay for natural lighting, advanced presoak and sealer services, and free high-power self-serve vacuums on site.

Tommy’s Express Operations consists of twelve Tommy’s Express car wash locations. This is a quickly growing operation with intentions to open or acquire 3-5 new locations per year.

Tommy Car Wash Systems (“TCWS”) is the power behind our Tommy’s Express equipment. TCWS is a team of passionate car wash professionals working to create opportunities for our partners to become the best car wash operators they can be. We provide modular building designs, robust stainless-steel car wash equipment, an advanced Wash Club license plate reader system, the Tommy Transporter belt, high performance wash detergents, and an industry-leading franchise opportunity. At Tommy Car Wash Systems, we have a solution for almost any size operator. Our team has assisted in the development of hundreds of some of the most successful car washes around the world. Together, Tommy’s Express and Tommy Car Wash Systems make up the Tommy’s Corporate brand, headquartered in Holland, MI.