Marketing Coordinator

This position is responsible for developing and executing all of the marketing campaigns by conducting market research, creating content, managing events, tracking campaign performance, and coordinating various marketing activities to achieve Company goals. initiatives and activities to promote our business. Design and implement digital marketing strategies with the goal of driving traffic and/or brand recognition. Assist in Growing the Brand, improving brand recognition, and supporting increased sales by creating successful social media campaigns. Supports the sales team to improve customer relationships and the buying process. Work closely with internal departments including sales and culinary to promote Tomric’s products and services.

Supervisory Responsibilities:

• None.

General Accountabilities:

• Planning and executing marketing campaigns across various channels like social media, email, website, print and events.
• Creating Content, developing promotional materials, creating engaging visuals, and managing website and video.
• Content updates.
• Establish objectives and communicate campaign objectives , timelines and deliverables to sales team.
• Organizing promotional presentations
• Analyzing marketing trends: Research market trends and customer behavior to identify consumer needs and preferences.
• Tracking data, report, analyze and evaluate the marketing strategy.
• Monitor and analyze metrics to track the success of campaigns.
• Budget management: monitor marketing budgets and reconcile them with expenses.
• Collaborating with cross functional teams
• Social Media management (Instagram, Facebook, etc.) and be capable of posting a variety of videos, images and campaign like creations.
• Ensure Brand Consistency across all materials and communications. Maintaining an inventory of marketing materials, sales support materials, and ensuring they are accurate and up to date. Coordinate new material creation as needed.
• Work with others to achieve goals, and with sales teams to determine marketing strategies.
• Attend events, conferences and trade shows to meet with clients, vendors and potential customers.
• Trade show booth design, management of booth with different external events and execution with teams, both internal and external.
• Developing strategic partnerships and relationships
• Manage and coordinate tasks outsourced to external vendor.
• Understands and demonstrates Tomric’s Core Values.
• Performs other duties as assigned.

Job Qualifications:

Required Skills

• Associate Degree in Business/Marketing or equivalent experience required.
• Minimum three (3) years related Marketing experience.
• Strong communication and interpersonal skills
• Organized and detail oriented.
• Project Management skills
• Proficiency in social media management, content creation, and marketing automation tools.
• Data analysis and interpretation skills.
• Proficiency in Microsoft Office Suite and other relevant software.
• Digital marketing expertise including SEO, PPC and social media marketing.
• Experience with WordPress and Photoshop

Preferred Skills

• Excellent verbal and written communication involving compelling articulation of unique Tomric value proposition.
• Attention to detail and focused on fact-based decision making.
• Good math and written communication skills.
• Proficient with Microsoft Office suite or related software.
• Efficient time management skills.
• General knowledge and expertise in the industry and market.
• Ability to work independently and as part of a team.

Physical Requirements:

• You will need to possess a valid, unrestricted driver's license, a current US or Canadian passport and have the ability to travel unimpeded throughout the US and Canada.
• Must be authorized to work in the U.S.
• Required to stand for a long period of time, walk or sit.
• Regularly required use hands and arms.
• Required to communicate in English and possess basic math skills.