Digital Media Specialist - Paid Social

Job Description

Job Description

TOMS is in business to improve lives. When you wear or work with TOMS, you help support children’s education, health and well-being, giving kids everywhere the gift of better tomorrows.

About the Role :

We are looking for passionate, innovative individuals to help us tell our story and grow our TOMS.com business through impactful digital marketing strategies. As a Digital Media Specialist for Paid Social at TOMS, you’ll be at the forefront of driving customer acquisition and conversion while supporting our mission of giving back to communities around the globe.

As a Digital Media Specialist  – Paid Social , you will be responsible for driving growth through strategic, creative, audience and data-driven digital media campaigns across paid social channels including Meta, Pinterest, Tik Tok and more to drive click through and conversion  to TOMS.com. You’ll focus on optimizing digital media campaigns across paid social platforms that drive traffic, increase conversions, and expand TOMS’ customer base. Your creative approach, paired with your ability to analyze data, will help scale TOMS’ digital business and further our commitment to social good.

What You'll Do :

Campaign Management : Build, implement and run  performance-driven digital media campaigns  across our paid social channels : Meta, TikTok, Pinterest, etc. Ensure campaigns are leveraging various creative iterations and offers  to drive click through rate and conversion.

Audience Segmentation & Optimization : Leverages various segmentation strategies that identify and segment profitable users to target with precision balanced with enhancing reach.   Implement data-driven optimization strategies to maximize ROAS and reduce customer acquisition cost (CAC) and  overall campaign performance.

Performance Monitoring & Reporting : Regularly review key performance indicators (KPIs) such as conversion rates, click-through rates (CTR), cost per click (CPC),. Compile and execute against actionable insights to ensure campaigns are hitting objectives and contributing to TOMS’ growth.

A / B Testing & Optimization : Support A / B testing initiatives for ad copy, creative iterations and landing pages to refine and improve campaign performance. Help implement findings from A / B testing to optimize campaigns in real time.

Spend Management :   Control daily spend in platform and across campaigns to ensure that it is optimized and hitting goal ongoing.

What You Bring :

3-5 years of experience running conversion- driving / performance -based advertising campaigns across paid social channels :   Meta, TikTok, Pinterest, etc.

A creative and analytical thinker with the ability to generate and test new concepts that help TOMS connect with and engage our customers.

Strong organizational skills with an eye for detail to ensure accuracy across campaigns and reports.

Eagerness to identify challenges and propose solutions with guidance from the team.

A genuine enthusiasm for TOMS’ mission and a commitment to making kindness in business a standard.

Proficiency with Excel (pivot tables, VLOOKUP, SUMIF, etc.)

Experience using data visualization tools to interpret and present findings

Experience hands on in platform across Meta, Pinterest, TikTok, Snap Chat

What We Give :

This is a Direct Hire role with a target annual salary range of $85,000 - $95,000, depending on experience, plus an annual bonus based on the company's performance

Hybrid work environment - work from home most days and come into our Culver City, CA office 1-2 times a week to meet with your team (bring your pup too!)

A $600 stipend when you join to furnish your home office how you like, plus $100 annually to refresh your supplies and gear

Medical, dental, and vision insurance; 401K with company matching

A generous PTO policy plus 12 paid annual holidays and one floating holiday

Half-Size Fridays : enjoy weekends starting at noon each Friday

4 free pairs of shoes per year (yes, free!)

Employee Discount on all of our products, plus discounts on partnering businesses

Wellness classes & resources (mental health, exercise, parenting, personal finance, nutrition, etc.)

Anti-Racism educational opportunities, including company-wide days of learning

Opportunities to volunteer with Impact Partners and Community Organizations

Don't meet every single requirement? We still encourage you to apply! Studies show that women, non-binary applicants, and people of color are less likely to apply for jobs unless they meet every single qualification. However, at TOMS, our diverse backgrounds, perspectives, identities, and talents help us thrive.

TOMS is a proud B Corporation and a member of the Fair Labor Association. We're committed to transparent and equitable compensation, benefits, and opportunities.

EEO Statement :   TOMS is an equal opportunity employer, committed to intentional anti-racism in all areas of our organization and will consider qualified applicants with criminal histories in accordance with the L.A. Fair Chance Initiative Ordinance.

Compensation Range : $85K - $95K

Salary : $85,000 - $95,000