Director of Marketing

Director of Marketing

Seeking a dynamic and strategic Director of Marketing to lead and execute high-end marketing initiatives that align with Tongue & Groove’s brand vision and market positioning. This role is responsible for driving brand awareness, engaging with affluent clients, and maintaining the company’s presence as a leader in luxury home building.

The Company:

Tongue & Groove is the leading Design-Build firm in Wilmington and the surrounding area. The company was born in 2003 to a visionary with a keen eye for design, and in 2020 was named National Custom Home Builder of the Year by the National Association of Homebuilders. Tongue & Groove employees desire to be the best, have a humble heart, and celebrate their successes, professional or personal.

Essential Duties and Responsibilities:

· Brand Strategy Development: Define and implement long-term marketing strategies per division that align with the brand's values, image, and market positioning, ensuring consistency across all channels.

· Market Research and Trends: Stay ahead of industry trends, competitor activities, and customer insights to produce marketing campaigns, adapting strategies to evolving market demands and brainstorm new ideas to become a trend setter in the area as well as the industry.

· Social Media and Digital Presence: Manage the brand's digital presence across social media platforms and the website, ensuring content aligns with the brand’s aesthetic and messaging. Utilize digital tools to enhance brand visibility and engage and grow the target audience.

· Content Creation and Curation: Collaborate with content creators, photographers, videographers, and designers to create visually stunning and engaging content that reflects the luxury and exclusivity of the brand.

· Public Relations: Build and maintain relationships with media outlets to ensure the brand remains in the spotlight. Oversee press releases, interviews, and publications to ensure a positive and consistent public image.

· Customer Relationship Management (CRM): Implement personalized marketing strategies that build long-term relationships with high-net-worth clients, utilizing CRM systems to manage interactions, loyalty programs, and VIP experiences.

· Project Milestones and Event Planning: Plan and execute project milestones, private events, and experiential marketing initiatives that offer clients an exclusive and memorable experience.

· Budget Management and ROI Tracking: Oversee the marketing budget, ensuring efficient allocation of resources. Track the performance of marketing efforts, analyzing ROI and adjusting strategies based on metrics and feedback.

· Marketing Department Management: Set Tongue & Groove’s standards and create a culture of improvement and peer-to-peer accountability within the team. Push for both personal and professional growth from direct reports and oneself. Fostering trust and nurturing constructive feedback to build the relationship between marketing and the company vision.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field is required.
• Minimum of 5 years of progressive experience in marketing, preferably in the luxury, design, or real estate industry.
• Proven ability to develop and execute high-end marketing campaigns tailored to affluent clients.
• Strong digital marketing skills, including social media management, SEO, and content creation.
• Excellent leadership, communication, and relationship-building skills.
• Experience working with CRM tools and analytics platforms to drive marketing strategies.
• Ability to multitask and manage multiple projects simultaneously with a high level of detail.
• Strong ability to plan and prioritize in a fast-paced environment.

Attributes:

• Exhibits a high level of integrity – Do the Right Thing.
• Impeccable standards for details and quality.
• Accountability.
• Demonstrates superior work ethic.
• Possesses a “can do” and positive approach to work, always moving forward to success.
• Consistently challenges the status quo.
• Turns problems and issues into opportunities for success.
• Innovative thinker who brings fresh, creative marketing ideas to life.
• Energetic and engaging personality that fosters strong connections.
• Warm, approachable, and client-focused with a natural ability to make others feel valued.
• Charismatic leader who can inspire both internal teams and external partners.
• Embodies the brand’s luxury, sophistication, and attention to detail in all interactions.

Our Company Mission and Beliefs:

At Tongue & Groove, we hold our mission and beliefs dear to our hearts:

• Mission: We imagine with our clients. We build for our clients. Our clients can live life without regrets.
• Brand Promise: Never compromise quality or coolness.
• Warrior’s Spirit: We work hard with urgency, desire to be the best, and always make the numbers.
• Servant’s Heart: Have a humble heart with everything you do, follow the “Golden Rule,” serve the client to your best capability.
• Fun-Loving Attitude: We celebrate successes as a team, enjoy the work you do and those you work with, don’t take yourself too seriously.
• Exceptional Communication: Knowing what to say and what not to say, receive and give feedback freely, respond with calm, care, and creativity.

Company Benefits:

At Tongue & Groove, we value our team members and offer a comprehensive benefits package, including:

• 401(k) with matching contributions
• Dental insurance
• Health insurance coverage
• Vision insurance
• Paid time off for vacation and personal days

We offer competitive compensation based on experience. If you are a dedicated professional looking for an opportunity to contribute to a dynamic organization, please submit your resume for consideration. We look forward to reviewing your application.

Schedule:

Workdays are Monday to Friday, ensuring a healthy work-life balance. We believe in providing a professional and supportive work environment where you can thrive and grow in your career.

Application Process:

All Applicants must take the Predictive Index Behavioral Assessment and the Cognitive Assessment. Both assessments must be completed to be considered for employment. Thank you.

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Work Location: In person

Salary : $60,000 - $70,000